Rakuten Marketing news and archive

EU fashion firms eye international expansion in 2020 despite Brexit cloud

Despite the backdrop of a looming Brexit, 53 percent of marketers across Europe have made expanding into new markets their top priority for 2020, new research reveals. An international study by Rakuten Marketing - which commissioned among 610 brand marketers in the UK, France and Germany from the luxury fashion, mainstream fashion, retail,...

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DTC brands should focus on eco-values and clearer advertisement, says report

Environmentally-conscious values are key for direct-to-consumer (DTC) brands to engage consumers - but many aren't advertising their efforts clearly enough, a new study suggests. New research by Rakuten Marketing found that one in four consumers across Europe are demanding sustainable values when choosing to buy from DTC brands. In Germany, 34...