Real Madrid news and archive

Louis Vuitton kits out Real Madrid

LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...

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Fashion

Adidas designed Real Madrid jerseys from recycled ocean plastic

Adidas has recycled ocean plastic into soccer jerseys for the Real Madrid CF kit. It is the first time Parley Ocean Plastic, a company which aims to end marine plastic pollution, has been able to supply a mass-produced shirt. Adidas in a press release stated the new kit will be worn during the 2018/19 season and comes in a bold new coral...

Fashion

Real Madrid launches its online store on Alibaba’s Tmall

Real Madrid and Tmall Global, an overseas platform and an extension of Alibaba Group's B2C Tmall.com business in China, have announced the launch of the official online Real Madrid store for consumers in China. Spanish football club Real Madrid have struck a deal to sell merchandise and branded apparel online via the Chinese platform Alibaba,...