Rebrand news and archive

FitFlop rebrands to target a younger consumer and energise growth

UK-based FitFlop, known for its ergonomic and wellness footwear, is rebranding for spring 2024 “to power their next stage of growth” at home and internationally. The new ‘Smart Moves’ campaign offers a new look and feel for the brand across all creative direction, including colour palettes, silhouettes and brand logos to target a younger...

Fashion

Forever Unique rebrands and collaborates with influencer

Global womenswear brand, Forever Unique has rebranded and announced its first-ever influencer partnership with fashion blogger Tara Maynard. Sizing and fabrications by the brand will stay the same, but it has moved away from occasion wear and is focusing on lifestyle pieces. The price tag will also be more affordable, with the average cost...

Fashion Partner Content

How digital and social media campaigns can contribute to a successful brand re-positioning

It is just over a year ago that Belgian accessory brand Kipling embarked on a full 360 degree rebrand – a change which saw the implementation of a new creative vision, embraced under the leadership of a new management team. Under the motto Live.Light, the relaunch aimed to attract a younger customer, an ‘urban adventurer’ with a vibrant and...