redthread news and archive

Custom-fit womenswear can resolve many problems - why don’t more brands take part?

Most members of the womenswear industry will agree that the two biggest areas in need of evolution are sustainability and size inclusivity. Tech-based brand RedThread is looking to kill both birds with one stone. RedThread offers made-to-measure womenswear at a relatively affordable price point between 78 dollars for a custom T-shirt and 158...

Fashion

Startup brand RedThread uses body scan technology to determine sizing

San Francisco-based womenswear brand RedThread has developed a new way to custom-fit its shoppers. Meghan Litchfield, who previously held the roles of vice president for direct-to-consumer, e-commerce and digital with GoPro and manager of consumer insights for Gap, founded RedThread to help consumers find clothing that fit right, especially when...