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Most consumers know cheap fashion isn’t sustainable—so why do they keep buying it?

Despite growing awareness of the fashion industry's negative impact, consumers continue to purchase affordable, trendy clothes from fast fashion brands and retail giants. Why is that? How can these two realities coexist? The inspiration for this piece comes from a recent article published by Dutch investigative journalism platform De...

Background

The future of fashion: is less more?

A confession. My original research question was, “What if the fashion industry simply made less clothes?” (Over)production, reducing speed and seasons could be the answer to almost everything?!, was my thought process. As in: for sustainability in the clothing sector and more broadly: in the pursuit of a circular economy (see text frame below)....

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Fashion

(Re)defining sustainability - The future of responsible fashion

Once seen as a niche part of the fashion industry, being eco-conscious has rapidly become one of the hottest 'topics' of our time. From luxury fashion houses to fast-fashion retailers, and everything in between - more and more fashion companies are responding to mounting consumer interest and 'going green.' However, in spite of all the efforts...

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Management

(Re)defining sustainability: Repair, Recycle, Reuse and Reduce

London - Once seen as a niche part of the fashion industry, being eco-conscious has rapidly become one of the hottest 'topics' of our time. From luxury fashion houses to fast-fashion retailers, and everything in between - more and more fashion companies are responding to mounting consumer interest and 'going green.' However, in spite of all the...