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Balenciaga strikes deal with Reliance Brands to bring brand to India

Luxury brand Balenciaga has signed a strategic deal with Reliance Brands Limited (RBL), which will see the couture label enter the Indian market. The long-term franchise agreement will make RBL Balenciaga’s exclusive partner in the region and marks the branding agency’s second deal with a Kering-owned label. It previously struck a similar...