rental fashion news and archive

Ralph Lauren launches rental subscription service

American fashion company Ralph Lauren has introduced its first subscription apparel rental initiative called ‘The Lauren Look.’ Starting at 125 dollars a month, the size-inclusive subscription allows members to rent looks from the most recent Ralph Lauren collections. When a member has worn the pieces, they can return the items to be replaced...

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Fashion

Ganni launching rental denim collaboration with Levi’s

Danish fashion brand Ganni is teaming up with Levi’s on an exclusive rental only capsule collection, which will be available through Ganni Repeat. The Ganni and Levi’s ‘Love Letter’ collaboration will feature three staple denim pieces, a button-down shirt, 501 jeans and a shirt dress, all of which have been made from upcycled vintage Levi’s and...

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Retail

Luxury fashion rental doesn't always work, as Armarium closure shows

Luxury fashion rental platform Armarium is to cease operations this week. The New York-based company, founded in 2016 by Trisha Gregory and Alexandra Lind Rose, will permanently shutter its doors on March 7th. Armarium was a unique concept amongst its competitors in a crowded rental market. It strategically partnered with luxury boutiques...

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Fashion |YEARLY OVERVIEW

A look back at fashion in 2019: Rental, second-hand, gaming and inclusivity

December is the time to reflect on the past year and look towards the upcoming one. In this article FashionUnited looks at four trends that have taken over fashion in 2019: clothing rental, second-hand fashion, gaming and inclusivity. Clothing rental From a basic T-shirt, to a luxury cocktail dress, many brands are cashing in on rental fashion....