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Fashion |REPORT

5 trends shaping what US consumers will shop for in 2026

An industry forever in flux, external influences from geopolitical situations to economic downturns and climate change continue to have a rippling effect across the fashion industry. What, how, when, and where consumers shop remains the main challenge faced by brands and retailers. To help fashion companies navigate and find their way through...

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Q2 2025 apparel industry review: strategic recalibration and tariff fallout

The second quarter of 2025 saw the global fashion industry contending with the direct fallout from sweeping US trade tariffs, a development that dominated strategic planning and financial performance. Following the initial shock of President Trump's "Liberation Day" tariff announcements in April, the sector entered a period of intense...

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