Returns news and archive

D2C brands: Is it time to go omnichannel?

By Matthias Vandecasteele, Sales Director for Lifestyle Taking your first steps into the omnichannel space as a D2C brand can feel like a big risk. However, for many brands there comes a time when not taking the risk can start to damage their growth potential. So, how do you know when that time has come? Based on my years of experience helping...

Retail

Loop and Global-e partner to streamline cross-border returns for fashion brands

As fashion retailers intensify their focus on international expansion, operational efficiency has become paramount. In a move aimed at reducing friction in global returns, commerce operations platform Loop has announced a strategic partnership with cross-border e-commerce specialist Global-e. The collaboration seeks to simplify returns...

Retail

H&M to increase UK return fees

Swedish fashion giant H&M is joining the widening group of retailers increasing their return fees in a bid to tackle alleged abuse of the policy. From February 3, 2025, the company will be increasing its fee on returned items from 1.99 pound to 2.95 pounds, which will be deducted from refunds made by all UK customers. The fee will not be applied...

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Business

Poshmark partners with Loop to offer returns resale options for returns

Resale fashion marketplace Poshmark has partnered with Loop to offer US consumers the possibility to resell goods or items meant for return. The new partnership, which sees Poshmark working with the commerce platform for Shopify brands, ensures that the US shoppers in Loop's merchant network can now resell items on Poshmark, turning missed...

Retail

British consumers will shop elsewhere if a retailer charges for returns

New research commissioned by UserTesting has found that the rise in brands and retailers charging for returns is driving consumers elsewhere. Four in five consumers stated in the survey that they would shop elsewhere if a retailer began charging for returns, with 63 percent of Brits adding that they would also be more likely to shop in a...

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Retail

E-commerce returns surge poses challenges for retailers

The e-commerce sector is grappling with a surge in product returns, a trend that is squeezing profit margins and forcing retailers to reassess their policies. This shift comes as consumer expectations for frictionless returns clash with retailers' need to maintain profitability and reduce environmental impact. ASOS, the online fashion retailer,...

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Business

Could Asos be scrapping free returns?

An email sent out to Asos customers last week has people wondering if the British e-tailer will be joining its slew of fast fashion peers in scrapping free returns in the UK. Online speculation arose upon the release of an email to the retailer’s “regular” customers, which read that it would be updating its “Fair Use Policy in relation to...

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Retail|Interview

Conversion up – Returns down: Sizekick wants to make webshops more profitable using AI sizing advice

Munich-based startup Sizekick wants to help fashion and sports retailers reduce returns in online commerce through precise sizing advice. Deep learning models and the Hohenstein Institute's huge body database ensure accuracy. The topic of returns is as old as online retail itself. Clothing brands in particular have to (learn to) live with the...

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Alo Yoga and Steve Madden partner with Reshop on faster refund service

Newly launched refunding platform Reshop has announced lifestyle brand Alo Yoga and footwear label Steve Madden among its first partners, each one set to implement the company’s returns process to enhance customer experience. Reshop’s concept revolves around speedier refunding, removing the wait time for shoppers to get their money back by...

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PrettyLittleThing reportedly deactivating accounts of serial returners

Weeks after introducing fees for returns, PrettyLittleThing (PLT) is now seemingly doubling down on its efforts to put a stop to serial refunders, with it now circulating that the fast fashion retailer is believed to be deactivating the accounts of such individuals. According to an email seen by the BBC, a number of shoppers had been informed...

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PrettyLittleThing introduces returns fee

PrettyLittleThing has joined a number of its fast fashion counterparts in the introduction of returns fees despite having previously stood by its free returns policy on social media last year. Through the newly introduced policy, PrettyLittleThing returns will now cost UK customers 1.99 pound, the total of which will be deducted from a customer’...

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Business

Oh Polly to begin charging 'serial refunders' nine pounds for returns

Fast fashion retailer Oh Polly is hopping on the bandwagon of charging for returns with its own policy that is hoping to put a stop to serial refunding. A new return fee policy introduced by the e-tailer will now be based on a consumer’s rate of returns in the UK. If a shopper wishes to return up to 50 percent of their order, for example, they...