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D2C brands: Is it time to go omnichannel?

By Matthias Vandecasteele, Sales Director for Lifestyle Taking your first steps into the omnichannel space as a D2C brand can feel like a big risk. However, for many brands there comes a time when not taking the risk can start to damage their growth potential. So, how do you know when that time has come? Based on my years of experience helping...

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Retail

E-commerce returns surge poses challenges for retailers

The e-commerce sector is grappling with a surge in product returns, a trend that is squeezing profit margins and forcing retailers to reassess their policies. This shift comes as consumer expectations for frictionless returns clash with retailers' need to maintain profitability and reduce environmental impact. ASOS, the online fashion retailer,...

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