The history behind the iconic brand's renaissance Abercrombie & Fitch underwent a thorough rebranding in 2021 under the leadership of its new CEO, Fran Horowitz. From that year’s financial report, the company recorded its largest second-quarter operating income and margins since 2008, with revenues reaching pre-pandemic levels. The brand was...
Jul 22, 2022
Key takeaways • Fewer lockdown normcore styles: high heels and occasionwear are increasing in leader’s brands assortment • Leading brands are adapting to the consumers needs for dopamine dressing by increasing the number of slip dresses, cutouts and the use of bold colors As calendars are finally being filled up by social events after lockdown...
May 17, 2022
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