Low-key luxury or “stealth wealth” define the industry’s hottest topic today, quiet luxury. The aesthetic has allowed numerous brands such as The Row, Khaite and Loro Piana to stand out now more than ever, and considering the decline in spending from aspirational shoppers, luxury brands are increasingly targeting the high-end consumer. This begs...
Aug 31, 2023
When the New York-based footwear company Common Projects launched their minimalist white sneaker, the Achilles, in 2004, there was little to forecast the brand would soon exceed 10 million dollars in annual sales and inspire countless imitations. With a branding signature of gold digits printed across the heel portion of the shoe’s upper, the...
Apr 5, 2023
The history behind the iconic brand's renaissance Abercrombie & Fitch underwent a thorough rebranding in 2021 under the leadership of its new CEO, Fran Horowitz. From that year’s financial report, the company recorded its largest second-quarter operating income and margins since 2008, with revenues reaching pre-pandemic levels. The brand was...
Jul 22, 2022
Key takeaways • Fewer lockdown normcore styles: high heels and occasionwear are increasing in leader’s brands assortment • Leading brands are adapting to the consumers needs for dopamine dressing by increasing the number of slip dresses, cutouts and the use of bold colors As calendars are finally being filled up by social events after lockdown...
May 17, 2022