E.l.f. Beauty, the publicly listed U.S. cosmetics company, has signed a 1 billion dollar agreement to acquire Rhode, the direct-to-consumer skincare brand founded by model and influencer Hailey Bieber. The deal marks a major push by e.l.f. into the prestige skincare space and reflects the brand’s ambitions to expand into new retail channels,...
May 29, 2025
On June 15th Hailey Bieber launched her minimalist skincare brand to much fanfare. The burgeoning company partnered with YouTube for its first annual shopping festival the following day, and the feeds of the brand's social media accounts are full of praise and good reviews. Seven days after its commercial launch the model and entrepreneur is...
Jun 22, 2022