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Tommy Hilfiger opens ‘Tommy Play’ store in Roblox

Building on its already established presence in Roblox, Tommy Hilfiger has now opened a virtual ‘Tommy Play’ store in the open world platform. It follows the launch of the brand’s ‘Tommy Play’ immersive social space, which opened its doors in June and is set to continue developing through ongoing content updates. The new store nods to the brand’...

Jul 21, 2022