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Walmart launches influencer-curated virtual shopping platform, Walmart Realm

Walmart has launched a new immersive online shopping platform designed to gamify consumers' shopping journeys. Dubbed Walmart Realm, the virtual platform features three different shopping environments that are driven by social trends and curated by social media influencers. The online shopping ‘realms’ include the underwater world of So Jelly,...

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Business |Interview Featured

From catwalk to console: Swiss start-up Nak3d's digital fashion revolution

Nak3d is a Swiss startup that brings together the worlds of fashion, video games and artificial intelligence (AI). The company specialises in turning the latest fashion trends, brands and styles into digital assets that can be used in video games. This is referred to by Nak3d as 'g-commerce' – or game commerce. It allows video game players to...

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