Walmart, the world’s largest omnichannel retailer, has signed manufacturing and brand pilot agreements with Rubi Laboratories to leverage the California-based start-up's carbon capture and conversion technology to disrupt supply chains and deliver affordable apparel from carbon emissions. The initial manufacturing pilot will explore how Rubi’s...
Aug 3, 2023
Danish fashion brand Ganni and California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, debut the first-ever yarn made directly from carbon emissions through a fully enzymatic process. The yarn, which is carbon-made and water and land neutral, was unveiled at the Global Fashion Summit in Copenhagen, and marks phase two...
Jun 28, 2023
California start-up Rubi, which is pioneering carbon-negative cellulosic textiles, has secured an additional 8.7 million US dollars in funding and announced it has signed up fashion brands Ganni, Reformation, H&M, Patagonia and rental platform Nuuly to its initial strategic pilot project. The latest round of funding was led by Talis Capital,...
Mar 2, 2023
San Francisco-based Rubi Laboratories, pioneering carbon-negative cellulosic textiles, has raised 4.5 million US dollars in seed funding, led by Talis Capital and Necessary Ventures. Rubi, founded by twin sisters Neeka and Leila Mashouf, is currently working on its first prototype to provide a carbon-negative, zero-water, zero-land alternative...
Feb 17, 2022