Sarda news and archive

Spain's Sarda expands beyond lingerie with new Tomorrowland capsule collection

Madrid – For the second consecutive year, the Barcelona-based brand Sarda has developed a collaborative capsule collection with the Belgian electronic music festival Tomorrowland. Sarda has been owned by the Belgian lingerie group Van de Velde since 2008. This new collection follows the one presented in early 2025. The key development is that...

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Business

Levi's executive appointed new CEO at Van de Velde

Belgian lingerie group Van de Velde has appointed Marc Dambremez as chief executive officer. According to a press release, he will take up the position on August 31, 2026. He succeeds Karel Verlinde, who is leaving the organisation after seven years. Dambremez has been tasked with accelerating the company's next phase of growth. With over 15...

RetailPress Release

SARDA lands in Ibiza: A new era begins

SARDA is making waves in the Mediterranean with the launch of its first-ever monobrand store, opening June 1st, 2025, in Ibiza Gallery, one of the island’s most anticipated luxury retail destinations. This opening marks a bold step for SARDA following its recent rebranding, bringing a revolutionary approach to lingerie shopping in one of the...

FashionPress Release

Tomorrowland x Sarda: The festival drop everyone will be talking about

Forget everything you thought you knew about festival fashion. Tomorrowland and Sarda have joined forces to redefine festival wear, introducing a collection that’s daring, versatile, and impossible to ignore. This seven-piece, all-black collection is designed for self-expression. Think statement bodysuits, tops, and bottoms, created with Sarda’s...

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Report

Van de Velde turnover decreases by 5.1 percent

Van de Velde reported a comparable turnover of 116.2 million euros, a decrease of 5.1 percent for the first six month period. The company said in a statement that the comparable turnover of the D2C segment reached 28.3 million euros, up 11.1 percent, while the comparable turnover of the B2B segment amounted to 87.9 million euros, down 9.4...