Sassa Mode news and archive

SASSA launches STUDIO line: the missing piece in the lingerie market

The lingerie market has evolved in two directions: functional basics on one hand and elaborately staged lingerie collections on the other. A gap has emerged between them, one that is far removed from the customer's everyday life. This is precisely where SASSA STUDIO comes in, the new flagship line from the German lingerie specialist, offering...

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SASSA SS27: floral lace, soft tones and a new flagship line

Spring/summer 2027 is light, feminine and commercially well-conceived. To kick off the season, SASSA, the lingerie brand from Bad Urach with over 30 years of experience, is showcasing its new lingerie and swimwear collections. The launch of its flagship line, SASSA STUDIO, makes a clear statement. Soft tones, fine textures The SS27 season...