Savage x Fenty news and archive

Savage X Fenty appoints new chief marketing officer

Rihanna’s lingerie label Savage X Fenty has announced the appointment of Vanessa Wallace as its new chief marketing officer, a role she will take up from her base in Los Angeles and for which she will report to CEO Hillary Super. In the position, Wallace has been tasked with overseeing brand and product marketing, as well as media, creative,...

BusinessFeatured

Gucci tops Fashion Transparency Index, Savage X Fenty lands at bottom

The fashion industry still has a “long way to go” when it comes to tackling global inequality and the climate crisis. That is the conclusion that Fashion Revolution made based on the latest edition of the annual Fashion Transparency Index. With an average score of 26 percent, only 2 percent higher than last year, fashion brands made "impressive...

People

Rihanna resigns as CEO of Savage X Fenty lingerie brand

Rihanna, the billionaire music and beauty mogul, is resigning as CEO of her lingerie brand, Savage X Fenty. Hillary Super, former CEO of Anthropologie Group, will take over as CEO and board member, reported the Los Angeles Times. The transition allows Rihanna to balance her professional responsibilities and impending motherhood, sources have...

Fashion

Rihanna unveils sneak peeks of upcoming Savage X Fenty Vol. 4 show

Ahead of the Savage X Fenty show, set to air November 9, Rihanna has revealed sneak peeks of the highly anticipated event giving fans a glimpse into what can be expected for Volume 4. Now in its fourth consecutive year, Savage X Fenty’s shows have become known for their lavish performances, choreographing and set design. In keeping with its...

Fashion

Savage X Fenty adds sportswear category as its gears up for Vol. 4 show

Rihanna’s Savage X Fenty has revealed a new product line, further expanding the fashion brand beyond its lingerie origins. ‘Sport’ has been led by the newly-appointed executive design director Adam Selman and was designed with the idea of combining functionality with play, a press release read. Among the offerings, the new category features low...

Fashion

Savage X Fenty launches loungewear offering

Rihanna’s Savage X Fenty has unveiled its first Lounge product assortment alongside a campaign featuring actresses Jordan Alexander and Dove Cameron. The line, which will become available starting September 8, features a selection of joggers, hoodies, pocket tees, onesies, slips, tanks, shorts and leggings sets, each designed with the brand’s...

Fashion |OPINION Featured

In a month of Pride-themed collections, Savage x Fenty has relevance

Rihanna’s lingerie brand Savage X Fenty echoes the sentiment of her beauty business: celebrating fearlessness, confidence and inclusivity. Perhaps this is why the company debuted its second Pride collection and campaign this week, which features everything from rhinestone and lace trimmed underwear to fishnets and a smoking jacket, to celebrate...

Retail

Savage X Fenty announces further retail locations in US

Rihanna’s lingerie brand Savage X Fenty is continuing on the path of its retail expansion with the announcement that it will be opening six new stores throughout the US. The brick-and-mortar destinations will be located in Chicago, Long Island, Atlanta, Detroit, St. Louis and Newark. In a release, the company said: “The direct-to-consumer...

Report

Rihanna’s Savage x Fenty reportedly mulling IPO with three million dollar valuation

Rihanna’s lingerie brand Savage x Fenty could be reaching new heights as it is said to be considering an initial public offering (IPO) that could put the brand’s valuation at three billion dollars or more. While the label has not yet made a final decision on the IPO, Rihanna is reportedly working with banks, including Goldman Sachs Group Inc....

Retail

Savage x Fenty launches live shopping channel

Rihanna’s sought-after lingerie brand Savage x Fenty has launched a live shopping initiative on its e-commerce channel, allowing customers to shop as they watch performances. The initiative was launched with a virtual performance by rap duo City Girls who performed at the store’s debut retail location in Las Vegas. Online viewers were able to...

ManagementFeatured

Savage x Fenty secures 125 million dollars in funding as it opens first store

Savage X Fenty, the inclusive lingerie brand founded by pop star Rihanna, has reportedly secured 125 million dollars in fresh funding. It comes via a Series C funding round led by Neuberger Berman, along with participation from previous investors L Catterton, Avenir, Sunley House Capital, Advent International, and Jay Z’s Marcy Venture Partners,...

Retail

Savage x Fenty opens Las Vegas store with AR body-scan tech

Rihanna’s lingerie label Savage x Fenty has opened its first brick and mortar store in Las Vegas, offering a “first-of-its-kind retail experience” through technological activations and in-store innovation. As the first of five stores to be opened, its launch marks the popular retailer’s strategy to bring a “fuller expression of the brand to...