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Tommy Hilfiger takes 'see now, buy now' strategy to end consumer

Tommy Hilfiger is continuing its ‘see now, buy now’ selling strategy, livestreaming its latest collection edit online. The PVH-owned brand unveiled its proposal for Summer 2020 on its website via a 30-minute broadcast, which will remain accessible for a further two weeks. The video shows the brand’s Tommy Hilfiger, Tommy Jeans and Tommy Sport...

May 27, 2020