See Now Buy Now news and archive

BOSS announces Miami "see now, buy now" show in March

German fashion retailers BOSS on Wednesday announced it will present its Spring Summer 2023 collection in Miami on 15th March. The company said the show will have a "see now, buy now" theme, allowing customers to purchase items seen on the runway in-season without having to wait months before they become available at retail. BOSS said it aims to...

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Tommy Hilfiger takes 'see now, buy now' strategy to end consumer

Tommy Hilfiger is continuing its ‘see now, buy now’ selling strategy, livestreaming its latest collection edit online. The PVH-owned brand unveiled its proposal for Summer 2020 on its website via a 30-minute broadcast, which will remain accessible for a further two weeks. The video shows the brand’s Tommy Hilfiger, Tommy Jeans and Tommy Sport...

Fashion

MFW SS20: Furla launches ‘see-now-buy-now’

Italian accessories brand Furla has announced that styles from its spring/summer 2020 presentation during Milan Fashion Week will be available as ‘see-now-buy-now’. “Nowadays, through social media, fashion is accessible to a wide audience. Products are presented during fashion week, seen on Instagram and immediately desired,” said Furla in a...

Fashion

Tommy Hilfiger integrates VR technology with NYFW experience

See-now-buy-now has made it to the next level. Tommy Hilfiger is inviting its consumers to shop and experience its upcoming New York Fashion Week event, during the event. The brand, which recently announced it is returning to New York for the Spring/Summer 2020 showing season, is integrating an online virtual reality (VR) commerce experience to...

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Tommy Hilfiger ‘TommyNow’ show to return to New York

Tommy Hilfiger is bringing back his experimental catwalk event ‘TommyNow’ back to New York City to showcase the autumn 2019 Tommy x Zendaya collaborative collection. The ‘see now, buy now’ showcase will take place during New York Fashion Week on Sunday, September 8, at the Apollo Theater in Harlem, and will present the second collection...

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Russian fashion designer Irbaieva closes showroom and fully digitizes her brand

See Now / Buy Now began gaining steam several years ago. But behind the scenes, nothing really changed in the fashion industry. Brands organized catwalk shows each season and stocked up on inventory in time for the show. The goal was to shorten the time between developing the collection and selling it to consumers but the development process has...

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Reebok tests see-now-buy-now at Shanghai Fashion Week

Reebok has planned a see-now-buy-now business model, along with a runway presentation at Shanghai Fashion Week tonight. Called "The Other Side," the presentation is primarily for the benefit of the brand's consumers, aiming to garner their attention through performances by popular music artists Future and William Chan. The spring 2019 styles...

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E-tailer 11 Honoré makes the NYFW runway shoppable

See-now-buy-now has gone to the next level. Size-inclusive luxury retailer 11 Honoré made its New York Fashion Week debut with a Shopify-powered catalog that allowed attendees to shop off the runway using QR codes. Taking place at Spring Studios, the retailer showed a selection of spring and pre-fall items from a range of luxury designers...

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Victoria's Secret tests out 'See Now, Buy Now' following Shanghai show

London - Victoria's Secret 2017 Shanghai Fashion show may have been surrounded by a number of controversies (such as Gigi Hadid and Katy Perry reportedly being denied Chinese visas and missing the show) but that did little to harm the show's overall appeal. Millions of people tuned in to watch the annual fashion show on Wednesday, which featured...

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G-Star RAW debuts at Alibaba’s Tmall “See Now Buy Now” fashion show

Dutch designer clothing brand G-Star Raw debuted at Alibaba’s Tmall “See Now Buy Now” fashion show, which aired yesterday at 9 am Eastern Time and featured VanNess Wu. The fashion icon, singer-actor-producer and intimate friend of G-Star RAW partnered once again with the brand after attending the launch of the G-Star Elwood X25 II during New...

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Ralph Lauren races out of Manhattan into fall fashion at NYFW

American fashion royalty Ralph Lauren raced into fall 2017 by inviting Diane Keaton, Jessica Chastain and Katie Holmes to his garage to watch a stunning runway show inspired by his passion for rare automobiles. The 77-year-old designer, who will next year celebrate the 50th anniversary of his iconic fashion house, transported fellow designers,...

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In Pictures: Bjorn Borg’s exclusive See Now Buy Now collection

Bjorn Borg, the Swedish apparel brand showcased their new ‘Signature Collection’ at the Royal Tennis Hall during Stockholm Fashion Week yesterday. Making a move into ‘See Now, Buy Now’, the brand offered audiences the opportunity to purchase the pieces straight from the catwalk. Signature Collection Elaborating on the brand’s heritage, the...