Séoul news and archive

Madhappy opens flagship store in Seoul, as it seeks growth in key markets

Los Angeles-based fashion brand Madhappy has opened its first flagship store in Seoul, South Korea, as it continues to roll out its international expansion strategy. Located in Dosan Park, the 3,400-square-foot brick-and-mortar boutique was developed in partnership with Los Angeles-based creative studio PlayLab, Inc. The brand’s fifth flagship...

Retail

Brochu Walker opens first-ever flagship store in Seoul, South Korea

Los Angeles-based Brochu Walker has opened its first-ever international flagship store in Seoul, South Korea, as part of its global retail strategy. Located at Apgujeong-ro 42-gil 26, Gangnam-gu, the 7,152.2-square-foot flagship store spans five levels, with two levels dedicated to retail and a VIP private suite. Known for its “quiet luxury”...

Retail

Debut in Seoul: Arket opens first pop-up in South Korea

Fashion retailer Arket, part of the H&M Group, is opening its first pop-up shop in South Korea. The temporary store will open its doors from September 6 to 14 in Seoul, Arket announced on Thursday. The pop-up is located in the Musinsa Empty Seongsu, a concept store that offers brands a platform. The brand will present its autumn/winter 2025...

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Business

Seoul finds high levels of toxic chemicals in Shein products

Children's products sold by the Chinese-founded online shopping giant Shein contained toxic substances in amounts hundreds of times above acceptable levels, the government of South Korea's capital Seoul said Tuesday. Shein, headquartered in Singapore, has skyrocketed in popularity around the world in recent years, offering a vast selection of...