• Home
  • Tags
  • Sharecloth

Sharecloth news and archive

Fashion INTERVIEW

Russian fashion designer Irbaieva closes showroom and fully digitizes her brand

See Now / Buy Now began gaining steam several years ago. But behind the scenes, nothing really changed in the fashion industry. Brands organized catwalk shows each season and stocked up on inventory in time for the show. The goal was to shorten the time between developing the collection and selling it to consumers but the development process has...

Jun 21, 2019