Fast fashion retailer Shein has outlined a number of targets it is aiming to achieve throughout the company by 2030, including the commitment to reduce absolute GHG emissions across its entire value chain by 25 percent. In a release, the retailer said that embedding science-based targets into its decarbonisation efforts is its way of setting...
Sep 29, 2022
Fast fashion e-tailer Shein is continuing to cement its brick and mortar strategy with the opening of its latest pop-up experience, set to take place from September 16 to 18 in London. Located in the city’s West End, the space will house a curated collection of the Chinese retailer’s seasonal lines, including wardrobe staples and partywear. In a...
Sep 2, 2022
Fast fashion retailer Shein has unveiled a partnership with music group The Future X for its new Y2K-inspired back-to-school collection. The seven member group, made famous through TikTok, have curated a number of pieces from Shein’s new school line and showcased their favourite items through a recreation of their music video, Tip of My Tongue....
Aug 23, 2022
Berlin's luxury shopping mile, the Kurfürstendamm, begins at Breitscheidplatz and becomes increasingly exclusive the further one walks towards the west. However, going west past Gucci, Chanel, and Hermès this August, you'll find the very opposite end of the price and quality scale: Shein. The Chinese ultra-fast fashion company has opened a...
Aug 12, 2022
Last week, the Chinese firm Shein was accused of plagiarism and cultural appropriation by the Mexican Ministry of Culture, because on the website of this fast fashion giant you could find a flowered blouse practically identical to a traditional huipil embroidered in 2017 by the handcrafted clothing brand YucaChulas, which was the first to...
Jul 29, 2022
So-called "ultra-fast fashion" has won legions of young fans who are able to snap up relatively cheap clothes online, but campaigners say the trend masks darker environmental problems. Britain's Boohoo, China's SHEIN and Hong Kong's Emmiol are the main players in a sector that produces items and collections at breakneck speed and rock-bottom...
Mexico has demanded an explanation from Chinese fast-fashion online retailer SHEIN for using a design by Mayan artisans, the government said, in the latest case of alleged cultural appropriation. The Latin American nation regularly denounces what it calls plagiarism by foreign companies of the motifs, embroidery and colors of its Indigenous...
Jul 22, 2022
The Chinese fashion group Shein has grown rapidly in Europe and the US in recent years, and with it the supply of inexpensive clothing churned out by the fast fashion chain has also grown. Shein has announced it has now entered into an agreement with The Or Foundation, a US and Ghana-based organisation that works to promote justice and...
Jun 9, 2022
When Shein last year revealed it was preparing for a listing, potentially valuing its fast fashion business at 100 billion dollars, it was ambitious by any standards. The Chinese DTC retailer has become a phenomenon in its own right, surpassing global giants Zara and H&M to be the leader in the low-priced fashion market. Sales skyrocketed during...
May 17, 2022
Fast fashion e-tailer Shein has revealed a “purpose-driven” collection, utilising inclusive sizing and responsibly sourced materials, with the aim of providing customers with affordable product choices that make a positive impact. The brand’s first release for the Evolushein collection will include the use of recycled polyester, which the...
Apr 29, 2022
Fast fashion e-tailer Shein is set to open a London-based pop-up together with payment solution provider Klarna. Located at Covent Garden, the Shein x Klarna experience will allow visitors to view Shein’s spring collection in person, with the retailer hoping to help empower shoppers that are “stuck in a style rut”. The pop-up will span three...
Apr 7, 2022
Chinese fast-fashion company Shein could be seeking a valuation of 100 billion dollars as it is reportedly in talks with potential investors for a new funding round. The value would top that of H&M and Zara combined, putting the e-tailer as a front-runner in the industry and making it one of the most valuable start-ups. Initially reported by...
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