Shop-in-Shop news and archive

Aurélien brings smart luxury to de Bijenkorf with a shop-in-shop

Fashion brand Aurélien has opened a 60 square metre shop-in-shop in the menswear department of de Bijenkorf in Amsterdam. The new location complements the existing flagship store on Van Baerlestraat in Amsterdam and marks the next step in the brand's physical expansion in the Dutch market. The choice of de Bijenkorf is no coincidence. It is a...

Retail

Bath & Body Works to offer its products in more than 600 college campuses nationwide

Bath & Body Works is going where its consumers are this fall - college. The personal care and home fragrance retailer is testing a new distribution strategy to reach younger shoppers and is now selling products in more than 600 campus stores. Launching right in time for the back-to-school season, the rollout marks the first time the retailer has...

Retail

Indochino & Nordstrom expand partnership with five new shop-in-shops

Vancouver-based custom apparel brand Indochino and US department store chain Nordstrom are expanding their partnership with the opening of five new Indochino shop-in-shops. The new openings bring the total number of Indochino retail locations within Nordstrom stores to 33, increasing the made-to-measure brand’s reach to more than 90 percent of...