Skechers news and archive

Skechers introduces Skechers Aero Razor™: ultra-lightweight performance running shoe for advanced runners

With the start of the running season and spring marathons and city runs approaching, Skechers introduces the Skechers AERO Razor™: an ultra-lightweight running shoe designed for speed, powerful toe-off and a smooth transition. The AERO Razor™ is developed for experienced runners who want to get the most out of every kilometre and are looking for...

Retail

Skechers opens inaugural flagship store in Copenhagen

On the back of strong growth in the Nordics, US footwear specialist Skechers is doubling down on its presence in the Danish market with the opening of its first flagship store in Copenhagen. Located in Amagertorv, the 700 square metre space provides an extensive offering of Skechers goods, including products worn by leading athletes and...

Retail

Skechers launches debut Proto hologram retail experience in Los Angeles

Footwear and apparel brand Skechers has launched its debut permanent proto hologram retail experience at its Manhattan Beach store in Los Angeles. The experience sees Skechers brand ambassador Howie Mandel ‘brought to life’ via an interactive, immersive 3D hologram installation. Said to be among the first permanent proto-hologram installations...

FashionPress Release

New Skechers Cozy Fit: as comfortable as a favourite jumper

The new Skechers Cozy Fit collection, from the popular Slip-ins range, delivers a wearing experience with almost unbeatable comfort. Cosy, lightweight and thoroughly comfortable, these shoes are as pleasant to wear as a favourite fluffy jumper. Soft materials and sophisticated cushioning elements make every step a feel-good moment. Thanks to the...

Fashion

Skechers launches debut cricket footwear line in the UK

US sneaker brand Skechers has launched its first-ever cricket footwear collection in the UK. The collection launch, which follows on from the inaugural introduction in India, sees the brand bring its Skechers cricket elite style to players of all levels in the UK. The collection is said to have been developed using insights and feedback from...

FashionPress Release

Skechers welcomes Sofía Vergara as new brand ambassador

Skechers is pleased to introduce the world-renowned actress, entrepreneur and fashion icon Sofía Vergara as its new brand ambassador. Known for her distinctive style and charismatic presence, both in front of and behind the camera, Vergara will help Skechers shape the future of footwear fashion that combines style and comfort. Throughout her...

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Business

Skechers goes private: 3G Capital completes acquisition

Skechers U.S.A., Inc., the world's third-largest footwear company, has been acquired in a 9 billion dollars go-private deal with Brazilian private equity firm 3G Capital. The acquisition, which was first announced on May 5, 2025, has been completed, and as a result, Skechers' shares will no longer be traded on the NYSE as of September 12. The...

Retail

Skechers opens first-ever US Performance store in Miami, Florida

Footwear giant Skechers has opened its debut Performance store format in the United States. The new 26,017-square-foot retail store is located at the Dolphin Mall in Miami, Florida, and is the company’s biggest factory mall store in the world. Building on the success of other performance stores in Canada, Europe, and Chile, the new store offers...

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Business

Skechers and 3G get regulatory stamp of approval for acquisition

3G Capital Partners has officially received all the necessary regulatory approvals in order to finalise its acquisition of footwear brand Skechers U.S.A., Inc. On receipt of the green light, the duo are now anticipating the 9.4 billion dollar transaction to close September 12. The deal is currently still subject to the satisfaction of customary...

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Business

Kizik brings legal dispute with Skechers to Europe

HandsFree Labs (HFL), the parent company of Kizik, has extended its legal dispute with Skechers USA to Europe, where it has now filed a trademark infringement complaint with the Unified Patent Court in Munich, Germany. In the complaint, issued by Fast IP, LLC – the intellectual property (IP) holding company of HFL – and seen by WWD, a disputed...

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Business

Skechers remains on growth course in second quarter

Footwear retailer Skechers USA Inc. achieved strong revenue and profit growth in the second quarter of the 2025 fiscal year. According to an interim report published on Friday, the company, which is about to be acquired by financial investor 3G Capital, generated revenue of 2.44 billion dollars in the months from April to June. This represented...

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Business

Skechers: Why a sneaker brand without cult status is worth 9.4 billion dollars

If the announced sale of the US sneaker brand Skechers does indeed go through in the third quarter of this year, this deal will go down in history as the largest transaction to date in the sneaker market. Why is Skechers so interesting? Not 'cool', but the third largest sneaker brand in the world First things first: with global annual revenue of...