Smiley news and archive
H&M collaborates with Smiley on streetwear collection
H&M has unveiled an “upbeat and vibrant streetwear” collaboration with counterculture symbol Smiley, launching in select stores and online from December 2. The collection designed for both men and women has been infused with retro vibes 1990’s street style, explains H&M, to highlight Smiley as the “youthful symbol of defiant optimism”....
Nov 22, 2021
Luke 1977 unveils capsule line with Smiley
British contemporary menswear brand Luke 1977 has collaborated with The Smiley Company on a capsule collection for spring/summer 2020, launching May next year. The capsule collection is based on Luke 1977's and Smiley's affiliation with the UK music and rave scene and consists of a range of T-shirt’s, bucket hats and towels. Commenting on the...
Oct 24, 2019
Smiley Extends A/R Partnerships, Announcing New Deal with de-Kryptic
Smiley have teamed up with US based A/R innovators de-Kryptic to create a range of apparel and accessories dedicated to bringing fashion and immersive tech closer together. LONDON, 18th April 2019 As Smiley continues to find ways to engage with Gen-Z, the brand announces a new deal with de-Kryptic, who will create a range of Augmented Reality...
Apr 18, 2019