SOCIAL MEDIA news and archive

WhatsApp launches feature allowing users to message UK businesses

Social messaging platform WhatsApp has set out plans to allow its users to find, message and buy something from a business through its app. Its newly launched feature offers the ability to find a business on WhatsApp through the option to search via categories or with a business name. The feature is first available for users in the UK, Brazil,...

Nov 18, 2022

Retail

Youtube pilots new shopping feature for Shorts

Youtube is expanding its shopping features in an effort to boost revenue as it faces a slow down in digital advertising. The Alphabet-owned company will begin allowing users to shop products directly from Shorts, which is Youtube’s short-form video platform, similar to TikTok. The feature is currently being tested with creators in the US who...

Nov 16, 2022

Business

TikTok and American Express launch small business accelerator programme

Social media platform TikTok has announced a partnership with American Express that has seen the duo launch a new programme to help small business owners reach a new generation of shoppers. The ‘#ShopSmall Accelerator’ will offer eligible small business owners a chance to earn 100 dollars in TikTok advertising credit, alongside access to tools...

Nov 15, 2022

Fashion Featured

The "Bella-Effect" and the K-Pop-Phenomenon: Fashion week SS23 on social media

Spring/Summer 2023 was a season of extremes: Spectacular productions, designer debuts and larger-than-life collaborations collided with a national period of mourning in England in memory of Queen Elizabeth II, who passed away just before the start of London Fashion Week. Despite the postponement of several shows, including what would turn out to...

Nov 7, 2022

Business

L’Oréal denies advertising suspension on Twitter following Musk’s takeover

L’Oréal has denied that it had suspended advertising on Twitter after reports had said the beauty giant had removed its spending following Elon Musk’s takeover of the social media platform. Initially reported by the Financial Times (FT), L’Oréal was said to be one of a number of companies that had grown “nervous” about the possibility of...

Nov 3, 2022

Business

Elon Musk begins Twitter takeover with plan to cut 25 percent of staff

Days after the completion of his Twitter acquisition, billionaire businessman Elon Musk has already begun to implement his takeover strategy, which reportedly includes the plan to fire a quarter of the platform’s employees. The announcement follows a report by CNBC on October 27 where sources for the publication said Twitter’s chief executive...

Nov 1, 2022

Fashion

YouTube to roll out handles to foster connection, search and comments

YouTube is stepping up its branding and connecting capability by introducing handles. Handles, which are characterised with an @ symbol, will be unique identifiers to channels and in future will determine how users and companies will be mentioned in comments and community posts. Google-owned YouTube said it will gradually roll out the update in...

Oct 20, 2022

BusinessFeatured

How Snapchat removes the last online shopping obstacle with augmented reality

There are only a few barriers left when it comes to online shopping: you don't have to leave the house, it can be done at any time of the day and orders can be delivered the next day (sometimes even the same day). But, what about items like sunglasses and makeup? Currently, consumers seem to prefer to go to the store for those. Communication app...

Oct 13, 2022

Business

AAFA Details the Costly and Corrosive Impact of Counterfeits Trafficked Across Platforms

AAFA calls for immediate solutions and long-term policy changes to bring reprieve to world-famous brands diverting millions to online and offline enforcement to fight counterfeits. The American Apparel & Footwear Association called out the growing volume and growing concerns of counterfeits promoted and sold on major e-commerce and social media...

Oct 10, 2022

Business

TikTok to reportedly launch live shopping in US with TalkShopLive

Social media platform TikTok is reportedly set to launch a live shopping feature in North America through a partnership with a third-party platform. The video-first app is said to be working with Los Angeles-based TalkShopLive, according to a report by the Financial Times (FT), to bring TikTok Shop to the US. While the publication noted that the...

Oct 4, 2022

Business

TikTok possibly facing multi-million pound fine after UK watchdog investigation

Social media app TikTok could possibly be facing a 27 million pound fine after the UK’s Information Commissioner’s Office (ICO) claimed it may have breached data protection laws in the region. Following an investigation, the watchdog said its provisional view is that TikTok fell short in protecting children’s privacy when using the video sharing...

Sep 27, 2022

Background

Fashion: from catwalk to closet

What is fashion exactly? What influences are there on fashion? What role do Fashion Weeks play? How do trends arise and how do trends find their way into our wardrobe? FashionUnited explains. Contents • Definition of fashion and trends • Trends and acceptance • What influences fashion • What role do Fashion Weeks play? • How fashion trends find...

Aug 31, 2022