social media news and archive

Bottega Veneta exits social media on all platforms

Bottega Veneta has quietly closed its social media accounts, exiting Facebook, Instagram and Twitter, sparking an end to its social marketing communications. In an unprecedented move for a luxury fashion house, the Kering-owned company has chosen to restrict its digital communications, going against the tide of most marketing strategies. In...

Jan 7, 2021

Fashion

Celebrities and brands pause Instagram in Stop Hate for Profit campaign

The charity Stop Hate for Profit is asking Instagram users to join a 24-hour social media “freeze” on Wednesday, during which they put up a message about Facebook Group’s “repeated failures to address hate speech and election disinformation on their platforms.” In July brands including Adidas, Birchbox, Dockers and French Connection US paused...

Sep 16, 2020

Fashion

TikTok launches fashion month on its video platform

TikTok announced it is launching #TikTokFashionMonth until 8 October, coinciding with the end of Paris Fashion Week, the final week of global fashion month. The short-form mobile video platform will host a series of events, initiatives and hashtags dedicated to the world of fashion which sees high social interest during the catwalk season. The...

Sep 11, 2020

Fashion

Asos targets TikTok audience with a new campaign

Online fashion retailer Asos has launched a three-week campaign on TikTok in the UK and the US, featuring more than 25 leading content creators, with a combined following of over 219 million. At the heart of the campaign is the #AySauce branded hashtag challenge, featuring a bespoke music track and an interactive augmented reality (AR)...

Aug 25, 2020

Business

New data shows which social channels display most ads

Research from search engine WhistleOut shows Instagram and Facebook display the most advertising in user feeds across social media platforms. Facebook feeds were found to have an average of 21.2 percent ads while Instagram had 20.6 percent. LinkedIn was next with 19.6 percent followed by Twitter (14.2 percent) and TikTok (2.4 percent). This...

Aug 11, 2020

Fashion

Instagram Reels expands to more countries

Few people - at least those over a certain age - would have predicted that recording and sharing 15-second video clips would become so popular thateven the fashion industry jumps on the trendand tries to use it for marketing purposes. Of course we are talking about TikTok, the video clip sharing app launched in September 2016 in its home market...

Aug 6, 2020

Fashion

Snapchat partners with Adidas, Topshop, Farfetch on new e-commerce feature

Adidas, Topshop and Farfetch are among the big-name fashion brands to have become advertising partners of Snapchat in the UK for its new e-commerce offering designed to “simplify the consumer purchase journey and drive measurable ROI”. To be more precise, the multimedia messaging app has launched a new free-to-use Dynamic Product Ads (DPAs)...

Jun 4, 2020

Fashion

Advertising watchdog cracks down on influencer marketing in ASOS case

There is abundant grey area when it comes to influencer marketing in the fashion realm. Many posts on social media are not obviously identifiable as advertising, with a lack of regulation and minimal standards having been put in place. The British advertising watchdog ASA is cracking down on deceptive marketing practices, aiming to ensure all...

Apr 24, 2020

Fashion INTERVIEW

Fashion careers: How to become the Social Media Content Creator at Asos

Social Media’s role in fashion can no longer be ignored as it has becomeconsumers’ favorite way to communicate with their favorite brands.According toindustry experts,a good, targeted social and digital media strategy can build and drive brand loyalty. Being visible on digital platforms allows brands to react faster and target their campaign...

Mar 27, 2020

Fashion

Gucci scored highest social media interactions at MFW

Gucci scored the most interactions on Instagram during Milan Fashion Week as part of the men’s catwalk season last week. According to Blogmeter’s Instagram Fashion Index, which analyzed the social profiles of the 56 brands that showed their collection between 10 and 14 January as part of the official calendar of the National Chamber of Italian...

Jan 17, 2020

Video

Web Summit 2019 talk over social commerce met UK start-up LetsBab

Bonnie Takhar, former CEO of Charlotte Olympia, talks about how the idea for its e-commerce platform LetsBab was created ten years ago. LetsBab was launched earlier this year in the UK and the US. Via the app you can recommend your fashion, beauty and lifestyle products to friends and family. You can share a product via sms, e-mail or social...

Dec 2, 2019

Fashion

Moda Operandi shares predictions trends for buying based on social media and more

Luxury online retailer Moda Operandi has announced its Runway Report for Spring/Summer 2020. The report is based on data based on its sales, science and fashion expertise to predict and identify key pieces and trends for the upcoming season. “The report combines our pre-order data—which has proven to be highly predictable for what will trend...

Nov 22, 2019