Social media news and archive

Pinterest appoints Bill Ready as new CEO

Social media platform Pinterest has announced the appointment of Bill Ready as its new chief executive officer and member of the board of directors, effective immediately. Its former CEO, president and co-founder Ben Silbermann has transitioned to the newly created role of executive chairman. “Building Pinterest with such a widely talented, kind...

Jun 30, 2022

Culture

Vogue and Snapchat partner on AR exhibition

Media publication British Vogue has revealed a collaboration with social media platform Snapchat in the form of an interactive augmented reality (AR) exhibition. Curated by Edward Enninful, ‘Vogue x Snapchat: Redefining the Body’ will take a look into how AR could enrich the world of physical fashion via the transformation of designer garments...

Jun 21, 2022

Business

Twitter launches Product Drop option for merchants

Social media platform Twitter has debuted a new feature on its platform that will allow merchants to update people on upcoming launches. The new Product Drop option will provide shoppers with a ‘Remind Me’ button, enabling them to receive an in-app notification 15 minutes before a brand launches a product or collection. Clicking on the button...

Jun 10, 2022

Fashion

Pinterest launches first UK Creator Fund for under-represented creators

Social media network Pinterest has launched its Creator Fund in the UK to elevate under-represented creators, following the successful launch in the US last year. The Creator Fund aims to reduce barriers of entry for creators from historically marginalised communities, including Black, LGBTQIA+, Asian, Indigenous people, as well as people with...

Jun 6, 2022

Business

Social commerce soars in the US but security and trust still a concern

The Covid-19 pandemic has accelerated consumer adoption of online shopping, including shopping on social media, with more than a third (39 percent) of US shoppers stating that they have made a purchase on social media and would do so again. New research from Mintel reveals that 61 percent of 25-34-year-olds buy on social media, while 81 percent...

Jun 6, 2022

Retail

Meta to open first physical retail store with Ray Ban Stories partnership

Meta, formerly Facebook, has announced it is preparing the opening of its first physical retail space, allowing visitors to have a hands-on experience with all of the company’s hardware products. Set to open May 9, the 1,550 square foot store is located in Burlingame, California, near its Reality Labs HQ, where Meta said it is working on...

Apr 26, 2022

CultureFeatured

Editorial platform Hurs to launch in bid to bring female empowerment back to media

A media platform run by Dutch stylist Bonnie Langedijk is set to launch April 5 with the goal of challenging the way women are currently represented in media. Hurs will cover everything from fashion and art to travel and food and will include curated product edits and a members club that will allow participants to exchange ideas with women...

Apr 4, 2022

Fashion

Pangaia partners with Snapchat on virtual try-on activation

Innovative fashion label Pangaia has revealed a new partnership with Snapchat involving a virtual try-on augmented reality (AR) campaign for its Grape Leather Sneaker range. Through the AR experience, UK Snap users will be able to virtually try on the brand’s new sneaker range and swipe through colour options to view which style they prefer....

Mar 28, 2022

Business

L’Oréal UK and Ireland join launch of TikTokMadeMeBuyIt campaign

Beauty giant L’Oréal UK and Ireland has announced it will be joining TikTok for the platform’s #TikTokMadeMeBuyIt e-commerce campaign. The partnership will allow UK consumers to purchase creator-endorsed product selection boxes through the TikTok app, with L’Oréal also being the first brand to use the campaign’s branding. The dedicated hashtag,...

Mar 28, 2022

Business

3D advertising comes to Facebook and Instagram

Taking another step in the direction of the metaverse, Meta, formerly Facebook, has introduced three-dimensional (3D) advertising to its social media platforms, bringing a more interactive way of displaying ads. Developed in collaboration with e-commerce technology company Vntana, the feature will be available through both Facebook and Instagram...

Mar 25, 2022

Business

Conversation with Schanel Bakkouche, Retaining Exclusivity via Social Media

Luxury brands are increasingly under pressure to expand their market beyond their typical customer base, particularly to younger consumers. Many luxury brands turn to social media as a tool to achieve this objective. However, social media, by its very nature is not exclusive, and is characterized by its mass appeal, accessibility, and overall...

Mar 24, 2022

Podcast

Podcast: Conversation with Schanel Bakkouche, Retaining Exclusivity via Social Media

In this episode, “Retaining Exclusivity via Social Media,” the final episode of a three-part series featuring Schanel Bakkouche, editor and stylist at Vogue International Publications and founder and creative director at the advertising agency, SFB Creative, we further discuss the strategies luxury fashion brands employ to engage current...

Mar 24, 2022