“Digital dimensions ask us to continuously deconstruct and reinterpret our digital environment,” said Chinouk Filique de Miranda, in a presentation at the Responsible Fashion Series conference, attended by FashionUnited. As an independent researcher, Filique de Miranda has dedicated her time to analysing the digitisation of fashion and how...
1 hour ago
Social media platform Pinterest has unveiled a redesign of the platform experience for the “next generation of creators” with a new homepage and features designed to empower creators including a monetisation programme, alongside more shoppable options. The new revamp aims to put creators at the core of the social media platform, enabling them to...
Oct 20, 2021
AAFA submitted comments to the Office of the United States Trade Representative recommending platforms and marketplaces – including Facebook and Instagram – for Notorious Market designations. The American Apparel & Footwear Association cited significant increases in the availability of counterfeit products via social media in its submission for...
Oct 12, 2021
American retailer Hollister, a division of Abercrombie & Fitch Co., has announced the launch of its long-term programme, Good Vibras, centred around supporting Latinx creators. Working with a number of social media creators, Hollister will be developing a series of content and music with the goal of expanding each creators’ growth. A total of 16...
Sep 13, 2021
Social media make for endless inspiration within easy reach, contributing every season to the rise of fashion trends that become viral on all different kinds of platforms. FashionUnited has narrowed down the five key trends that have recently taken over the industry. Their common point? They all appeared during last year’s lockdowns on social...
Aug 30, 2021
A new survey suggests 65 percent of consumers have purchased apparel or fashion items because of user-generated images or videos from real customers, instead of influencers. The majority (79 percent) of online shoppers reveal that user-generated content (UGC) highly impacts their purchasing decisions according to new research from Stackla, an...
Aug 13, 2021
Gen Z and even Gen Alpha are fast becoming tomorrow’s shoppers, according to research from target audience company GWI Kids, with 15 percent stating that they shopped online in the last week, rising to a quarter among those who have access to a bank account. The ‘Kids These Days’ report delves into the attitudes, behaviours and beliefs of over...
Jul 14, 2021
ConnectAID, the International Solidarity Network, is the world’s first combined charitable giving platform and social impact network dedicated to the SDGs. Its first World Summit of Social Media Influencers for the Sustainable Development Goals (SDGs) happens this upcoming weekend. About a third of the planet’s population uses social media....
Jun 13, 2021
The American Apparel & Footwear Association today joined the United to Safeguard America from Illegal Trade (USA-IT) campaign – a new public education initiative designed to provide local officials, law enforcement, and thought leaders with information and training programs to help tackle illegal trade and raise public awareness of the depth of...
Jun 10, 2021
Pinterest has debut a new ‘Shopping List’ feature to make it easier for users to save the products they want to buy. According to Pinterest, users are more than seven times more likely to purchase products they’ve saved to their boards, and the new ‘Shopping List’ feature saves all product pins automatically into one place, making it easier for...
Jun 9, 2021
Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...
May 21, 2021
Today, the American Apparel & Footwear Association released a new report on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers” who collectively generate millions of views, likes, and shares of...
May 6, 2021
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