social media news and archive.

Fashion

Authenticity rules as influencers abandon Instagram look

Don-Alvin Adegeest April 25, 2019

The curated, glamorised versions of our best selves made popular on Instagram is seeing a backlash. What began as photoshopped edits of perfection: the back

Business

Lush decides to quit social media

Marjorie van ElvenApril 11, 2019

Lush is “tired of fighting with algorithms”. The British cosmetics retailer announced on Facebook, Twitter and Instagram that it prefers to leave social m

Video

Video: What I Hate About 'Fashion Influencers'

FashionUnitedMarch 12, 2019

While brands are jumping onto the bandwagon of engaging influencers on social media, some thinks they need to be stopped. Source: Yout

Fashion

Facebook, Instagram and WhatsApp to merge messaging services

Don-Alvin Adegeest January 27, 2019

Fashion brands could soon see their social media marketing activities become more streamlined as Facebook plans to integrate its messaging services across I

Fashion

How to use Pinterest to promote a fashion business

Marjorie van ElvenJanuary 25, 2019

With its 250 million users, Pinterest is much smaller than other social networks: Facebook has a massive user base of 2.2 billion, while YouTube gathers 1.8 b

Fashion

Online marketing: tips to convert media buzz into bottom line

Marjorie van ElvenJanuary 8, 2019

The fashion market is extremely competitive, which is why brands go to great lengths to increase their visibility. Just think of the labels participating in f

Business

3 trends to keep in mind when promoting your brand on social media in 2019

Marjorie van ElvenDecember 19, 2018

Social media marketing is key for apparel and accessories retailers, as many consumers turn to social networks for fashion inspiration. But, to cut through th

News

From bedroom to boardroom: How Adam Frisby grew In The Style into a fast fashion powerhouse

Isabella GriffithsNovember 29, 2018

*LEAD SHOT PHOTO HERE * INTERVIEW London - Adam Frisby founded Manchester based fast fashion e-tailer In The Style in 2013 with just 1000 Pounds investmen

Retail

Retailers can expect 75 percent more social media messages this holiday season

Marjorie van ElvenNovember 22, 2018

‘Tis the season to be bombarded with social media messages. As social media becomes consumers’ favorite way to communicate with their favorite brands and

Retail

Accessorize new social tech boosts online conversion by 65 percent

Huw HughesNovember 21, 2018

Monsoon’s Accessorize has reported a 65 percent customer conversion rate rise online after switching to a new social technology which allows user generated

Fashion

Instagram introduces three new shopping features in time for Christmas

Huw HughesNovember 19, 2018

** Social media giant Instagram has further expanded its shopping features just in time for the Christmas shopping period. The three new features were anno

Retail

Pinterest unveils new 'Product Pins' shopping feature

Huw HughesOctober 22, 2018

Pinterest has become the latest social media platform to focus on e-commerce with its newest Product Pins feature. The social discovery platform has lon

Business

Consumers suspicious about in-app social media shopping

Marjorie van ElvenSeptember 26, 2018

While social networks such as Instagram and Snapchat have been working hard to become go-to places for shopping, consumers do not seem so excited about “buy

People

Instagram’s founders are leaving the company

Marjorie van ElvenSeptember 25, 2018

Instagram’s founders Kevin Systrom and Mike Krieger are leaving the company eight years after its launch and six years after its acquisition by Facebook.

News

Zara and H&M leading the discussions about sustainability, says Launchmetrics study

Marjorie van ElvenSeptember 11, 2018

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving

Fashion

Zara and H&M leading the discussions about sustainability, says Launchmetrics study

Marjorie van ElvenSeptember 11, 2018

Although the fast fashion model is considered to be the opposite of sustainable fashion, it turns out fast fashion giants Zara and H&M are the brands driving

Fashion

Pinterest: most searched fashion terms around the world

FashionUnitedSeptember 10, 2018

With more than 600 million boards and 21 billion pictures of fashion, Pinterest is one of the most popular tools to find fashion inspiration and trends.

Business

Launchmetrics raise 50m dollars for expanding luxury analytics

Don-Alvin Adegeest September 5, 2018

Launchmetrics, a data analytics platform for the fashion and beauty industry, announced today it raised 50 million dollars in venture capital as the company

News

Government launches investigation into influencer marketing

Danielle Wightman-StoneAugust 22, 2018

The Competition and Markets Authority (CMA) has launched an investigation into concerns that social media influencers are not properly declaring when they hav

Fashion

Shopping for hashtags: Snap and send back

Don-Alvin Adegeest August 15, 2018

Keeping thousands of Instagram followers entertained with photo updates requires a versatile wardrobe at the least. For those who are considered influencers

Fashion

70 percent of recruiters check candidates’ social media

Marjorie van ElvenAugust 9, 2018

*Looking for a job? Then beware of what you post on social media. 70 percent of recruiters do check applicants’ social media profiles, according to a survey

Business

Is influencer marketing a bubble just waiting to burst?

Marjorie van ElvenAugust 8, 2018

Influencer marketing is in full bloom. As traditional media outlets shut their doors or struggle to make ends meet, a growing number of companies opt to adver

Fashion

Who are the highest paid social media influencers?

Don-Alvin Adegeest June 18, 2018

The term ‘influencer’ is now so widespread, everyone with a fashion-forward social media account can refer to him or herself as an industry influencer.

Fashion

Will the social media bubble burst at New York Fashion Week?

Kristopher FraserFebruary 17, 2018

Clamoring into the venues at New York Fashion Week, plenty of different industry types can be found including editors, buyers, stylists and social media inf

Fashion

Luxury brands in China embracing new social channels

Don-Alvin Adegeest May 30, 2017

Chinese consumers are 8 times more likely to respond to an influencer post. This comes as luxury brands are embracing new social media channels like WeCha

Fashion

7 Pokémon Go tips for fashion retailers

Vivian HendrikszAugust 8, 2016

London - The recently launched Pokémon Go has not only taken over the digital world - the immensely popular mobile app is rapidly leaving its marks all ove

Fashion

How fashion retailers can use Pokémon Go to boost sales

Vivian HendrikszAugust 8, 2016

For all those who are still confused by the increasing crowds of youths (and grown ups) wandering around the high streets, shopping centres and stores, star

Fashion

Michael Kors shakes up show format with social media ban

Vivian HendrikszJune 2, 2016

London - Not one to follow in the footsteps of other luxury fashion houses, US designer Michael Kors has decided to implement a social media ban for his upc

Fashion

Lord & Taylor cited for not disclosing paid social media ads

Sara EhlersApril 27, 2016

Designer clothing retailer Lord & Taylor recently received citations by the Federal Trade Commission (FTC). The company was cited for not disclosing payment

Report

Chart - Can ‘Primania’ satisfy Primark’s lack of e-commerce?

FashionUnitedFebruary 4, 2016

Although the majority of mass market fashion retailers attribute part of their ongoing success to their strong e-commerce arm, there is one player which sta

Management

Can ‘Primania’ satisfy Primark’s lack of e-commerce?

Vivian HendrikszFebruary 4, 2016

Most mass market fashion retailers today would agree that e-commerce plays a vital role in guaranteeing success by fulfilling their customer's demands. Howe