Social media news and archive

Kids are tomorrow’s shoppers and sustainability is a high priority

Gen Z and even Gen Alpha are fast becoming tomorrow’s shoppers, according to research from target audience company GWI Kids, with 15 percent stating that they shopped online in the last week, rising to a quarter among those who have access to a bank account. The ‘Kids These Days’ report delves into the attitudes, behaviours and beliefs of over...

Jul 14, 2021

Fashion

ConnectAid seeks fashion’s involvement in its social media takeover for sustainability

ConnectAID, the International Solidarity Network, is the world’s first combined charitable giving platform and social impact network dedicated to the SDGs. Its first World Summit of Social Media Influencers for the Sustainable Development Goals (SDGs) happens this upcoming weekend. About a third of the planet’s population uses social media....

Jun 13, 2021

Fashion

Apparel and Footwear Association supports new initiative to combat black market trade

The American Apparel & Footwear Association today joined the United to Safeguard America from Illegal Trade (USA-IT) campaign – a new public education initiative designed to provide local officials, law enforcement, and thought leaders with information and training programs to help tackle illegal trade and raise public awareness of the depth of...

Jun 10, 2021

Retail

Pinterest launches new shopping features

Pinterest has debut a new ‘Shopping List’ feature to make it easier for users to save the products they want to buy. According to Pinterest, users are more than seven times more likely to purchase products they’ve saved to their boards, and the new ‘Shopping List’ feature saves all product pins automatically into one place, making it easier for...

Jun 9, 2021

Retail

Snapchat announces AR try-on and social shopping features

Snapchat has announced new augmented reality tools for its users to virtually try on outfits and accessories. Luxury brands like Prada and Farfetch are among the companies that have signed up to use the technology that detects and responds to body movements and facial dimensions. Farfetch is using 3D body mesh and has 40 built-in voice controls...

May 21, 2021

Fashion

Dupe influencers’ spread counterfeits on social platforms – harming consumers and brands

Today, the American Apparel & Footwear Association released a new report on the role a small, but fast-growing group of social media influencers play in the spread of counterfeit products. The report provides a detailed account of the alarming behavior by “dupe influencers” who collectively generate millions of views, likes, and shares of...

May 6, 2021

Fashion

Study shows social media users actively avoid sponsored influencer posts

According to a new study, 58 percent of social media users in the US say they won’t buy influencer-promoted products while actively avoiding sponsored posts that seem inauthentic or uninformative. Looking at over 501 active social media users in the US, Visual Objects, a guide on hiring B2B services, surveyed users about how they engage with...

Apr 14, 2021

Fashion

After quitting social media, Bottega Veneta launches digital magazine

Bottega Veneta has launched a new digital magazine called Issue. The debut quarterly publication is an audiovisual feast and curated with a roster of luminaries including Barbara Hulanicki, Missy Elliott and Walter Pfeiffer. There is plenty of fashion editorial and catwalk footage, but also music, video and graphics. The online publication is...

Apr 1, 2021

Fashion

Why brands are turning to nano-influencers

The pandemic has shown that celebrities and social media influencers with large followers are not the only route to successful marketing. Many fashion brands are turning to nano-influencers, those with 1,000 to 10,000 followers, who’s audiences are dedicated and engaged, yet modest in size. One reason is that the past twelve months have impacted...

Mar 29, 2021

Fashion

Ted Baker is first fashion brand to host series of talks on Clubhouse

Ted Baker is the first fashion label to host a series of regular talks on new audio drop-in platform Clubhouse. Every Wednesday at 7:30pm the London-based brand will host an audio room to discuss British culture and fashion with Abraxas Higgins, a former Wall Street exec and founder of 9AM in London. ”We see Clubhouse as an opportunity to...

Mar 24, 2021

Business

Klarna launches influencer council to guide online advertising

Klarna, a buy-now-pay-later payment provider, has launched an influencer council to develop guidelines for influencers and brands alike advertising online to develop better marketing practices. According to Klarna, the council aims to deliver clarity for consumers, brands, influencers, and advertising bodies regarding what is and isn’t...

Mar 3, 2021

Fashion

Bottega Veneta exits social media on all platforms

Bottega Veneta has quietly closed its social media accounts, exiting Facebook, Instagram and Twitter, sparking an end to its social marketing communications. In an unprecedented move for a luxury fashion house, the Kering-owned company has chosen to restrict its digital communications, going against the tide of most marketing strategies. In...

Jan 7, 2021