Sony news and archive

Stella McCartney partners with Sony to digitise store fronts

British fashion designer Stella McCartney has teamed up with tech giant Sont to digitise the store fronts of her eponymous brand. Sony’s Bravia Professional Range has been installed in various settings across 11 of McCartney’s global flagship stores, promoting the brand’s winter 2024 collection. It builds on an existing relationship between...

Culture

Claire’s to create TV series alongside Sony Pictures

Accessories retailer Claire’s is continuing on its path of rejuvenation, as it looks to enter a new form of media in a bid to resonate with its young target audience. The company revealed that it is teaming up with content creator Sony Pictures Television – Kids (SPT – Kids) to create a new series for young people through a collaboration with...