SportMax news and archive

Sportmax: spring/summer 2026 campaign

For spring/summer 2026, Sportmax continues its exploration of movement, grounding the female form firmly in the real world. Evolving from the previous season, the campaign places the Sportmax woman in an urban context, shifting her presence from abstraction to lived experience. Shot inside a one-of-a-kind brutalist villa on the outskirts of...

Member

Video

Video: Sportmax at Milano Fashion Week

In this video, fashion label Sportmax has presented its SS22 collection at Milano Fashion Week (MFW). Watch the video below. Do you want to see more clothing collections? Click here to view the FashionUnited Marketplace. Video: FF Channel via YouTube Photo credit: Sportmax, Facebook

Member

Video

Video: Sportmax present its SS21 denim capsule collection

In this video, the Italian fashion brand Sportmax has presented its SS21 denim culture capsule collection. Watch the video below. Video: Sportmax via YouTube Photo credit: Sportmax, Facebook

Video

Video: Sportmax FW21 collection

In this video, Italian fashion label Sportmax has presented its FW21 collection at Milan Fashion Week (MFW). Watch the video below. Do you want to see more FW21 clothing collections? Click here to view the FashionUnited Marketplace. Video: Sportmax via YouTube Photo credit: Milano Fashion Week

Member

Report

Marcolin and Max Mara sign licensing agreement for Sportmax eyewear

Marcolin Group and Max Mara Fashion Group have entered into a worldwide licensing agreement for the design, production and distribution of sunglass and eyeglass frames for women, under the Sportmax brand. The company said in a statement that the agreement is valid for five years, with effect from January 1, 2019 until December 2023. The Sportmax...

Member

Trends

Milan Fashion Week - Day 3 & 4

SPORTMAX On the 3rd day of Milan Fashion Week Sportmax showed an animalistic collection consisting of opulent fur, leopard print, snakeskin and ponyskin. The silhouette was mainly elongated or the new midi-length, but with mostly a clean line. Mixed skin prints made for interesting styling, like a brown belted snakeskin midi skirt with a tucked...