sports news and archive

Abercrombie & Fitch signs partnership with NFL linebacker TJ Watt for YPB activewear

Abercrombie & Fitch has signed a multi-season athletic partnership with Pittsburgh Steelers linebacker TJ Watt and his wife, former professional soccer player Dani Watt. Marking the retailer’s first-ever athletic partnership, the deal sees TJ Watt and his wife, Dani Watt, co-design a collection for Abercrombie’s activewear brand, Your Personal...

Retail

THG Commerce launches new Hyrox global DTC ecommerce platform

THG Commerce, the end-to-end ecommerce platform from THG Ingenuity, has launched a new direct-to-consumer ecommerce platform for Hyrox, the fitness racing event. The website launch is part of a wider partnership between the two parties to drive long-term growth for Hyrox as it expands globally. Hyrox will benefit from extensive support across...