sportswear news and archive

FILA celebrates 110th anniversary by collaborating with British stylist Katie Grand

Italian global sportswear brand, Fila, is celebrating its 110th anniversary in 2021. To honor its heritage, the brand is launching a unique collaboration with British stylist, curator, creative director, and founder of The Perfect Magazine, Katie Grand. The new collection highlights the history, heritage, and spirit of the Italian brand by...

Feb 16, 2021

Fashion

Ellesse announces partnership with fitness boutique BLOK

Sportswear brand Ellesse has been named the official apparel partner of London fitness boutique BLOK. Founded first as a fitness studio in Clapton in 2016, BLOK has expanded to open locations in Shoreditch and Manchester, and has also launched BLOKtv, where over 2,200 people from 134 countries join its classes. The global deal will see Ellesse...

Jan 27, 2021

Fashion

ANINE BING to launch SPORT on 19 Jan

Introducing ANINE BING Sport, a new category of active essentials ranging from sweatshirts and leggings to performance styles made to mix and match with your current wardrobe. Each piece is carefully designed to pair back to everyday staples from the ANINE BING collections, including suiting separates, vintage-inspired denim, and timeless...

Jan 19, 2021

Fashion INTERVIEW

How women's only mountain sports brand LaMunt focuses on the 'female perspective'

The South Tyrolean Oberalp Group is a heavyweight in the outdoor market with its brands Salewa, Dynafit, Wild Country, Evolv and Pomoca. With the newly founded mountain sports brand LaMunt, initiator Ruth Oberrauch wants to focus solely on women. This is a first because this kind of target group focus is rare in mountain sports. Last month, the...

Dec 28, 2020

Podcast

Disruption in the Hong Kong Fashion Market

This month’s Fashion Friday podcast series by Euromonitor International examines two key trends that have emerged in the highly disruptive Hong Kong fashion market. Euromonitor International·Fashion Friday: Disruption in the Hong Kong Fashion Market As the apparel and footwear market in Hong Kong has been severely disrupted by COVID-19 from the...

Oct 9, 2020

People

Puma partnering with stylist June Ambrose

Sportswear brand Puma has announced that June Ambrose, Jay-Z and Missy Elliott’s longtime stylist, is its newest creative partner with her first products for the brand expected in 2021. Ambrose will focus on creating “premium offerings that merge style with performance,” explained the sportswear brand in a statement, with pieces it adds that...

Oct 6, 2020

Business

Ryderwear opening warehouses in the UK and US

Australian gym and fitness apparel label Ryderwear is opening third party logistics warehouses in the UK and US in a bid to slash delivery times for international customers. In the UK, Ryderwear is teaming up with Bleckmann, to open a warehouse located in Swindon. The warehouse will stock an estimated 30,000 units of Ryderwear products by...

Aug 20, 2020

Fashion

Tie dye, yoga and retro brands: The top sportswear trends of 2020

Online search platform Stylight has released a sportswear report detailing which styles and products were trending this year. The platform registered a 55 percent increase in clicks on sportswear in 2020 compared to 2019. Due to Covid-19, there was a 300 percent spike in clicks on yoga, as people in lockdown looked at the activity for its stress...

Aug 10, 2020

Retail

Nike opens first European House of Innovation in Paris

Sportswear giant Nike opens its third House of Innovation store in Paris today, July 30, with the aim of showcasing its “best innovations, athlete storytelling and experiences” with an immersive and digitally-powered end-to-end consumer journey. Located at 79 Avenue des Champs-Élysées, this mark’s Nike’s first House of Innovation store in...

Jul 30, 2020

Fashion

FEEL, THE NEW WOMEN’S COLLECTION FROM LA PASSIONE CYCLING COUTURE-

Feel Woman, from La Passione Cycling Couture, is designed to meet the needs of the most demanding of athletes. Silea, Summer and cycling - could there be a better match? With the new Feel Woman collection from La Passione Cycling Couture, it’ll be love at first sight! Fresh, light and sophisticated, the collection has been designed with the...

Jul 16, 2020

Business ANALYSIS

A question of speed: Why the sports industry is less affected by the crisis

In recent years, the sports and outdoor industry has repeatedly been accused of working in a way that is too traditional. In the current crisis situation, this is an advantage. Fewer collections than in fashion What has been interpreted as most backwards about the sports industry in recent years turns out to be an advantage in times of corona:...

Jun 12, 2020

Fashion

Ellesse name T-shirt design competition winner

Sportswear brand Ellesse held a T-shirt competition on Instagram during April for one of its fans to reimagine a wardrobe staple as part of its #Together campaign to raise money for its Covid-19 response. Utilising the brand’s Design Counsel platform which was launched last May 2019 and saw sneaker fans from all over the world showcase their own...

May 6, 2020