Sportswear news and archive

Roxy unveils collaboration with Mizuno

Female action sports brand Roxy, part of Boardriders, Inc., has unveiled a collaboration with Japanese sporting manufacturer Mizuno. The activewear collection encapsulates Roxy’s surf spirit with Mizuno’s technical sportswear know-with head-to-toe outfits, featuring leggings, shorts, bras, tops and hoodies, including pieces made from recycled...

Mar 21, 2023

Business

Running brands Janji and Oiselle to merge

Independent running apparel brands, Boston-based Janji and Seattle-based female-led Oiselle are merging in a “partnership of equals” to build a bigger community in the running industry. The “collaborative partnership,” facilitated by Digsbury Ventures, will see both brands continuing to operate as sole entities, while leveraging resources to...

Mar 9, 2023

Fashion

Athleta launches in the UK via joint venture with Next

US premium sports and activewear brand Athleta, acquired by Gap in 2008, has officially entered the UK market via Gap Inc’s joint venture with Next PLC. The move expands the Gap partnership, which has seen the apparel brand reintroduced to the British high street with shop-in-shops in Next stores across the UK, as well as the arrival of Banana...

Mar 9, 2023

Business

Adidas extends partnership with Major League Soccer

Adidas has announced a multi-year extension of its partnership with Major League Soccer (MLS) which will see the sportswear giant continue as the league’s official supplier for clubs and youth academies. Adidas, which is a founding, strategic partner of MLS, is hoping to further its efforts in growing the business both on- and off-field in North...

Feb 24, 2023

Business

Marks & Spencer launches The Sports Edit platform on e-commerce site

British department store Marks & Spencer has taken a significant step into the sportswear market with the launch of a new sports platform on its e-commerce site. The Sports Edit sees over 200 sportswear and apparel products introduced across women’s activewear and apparel from third-party brands, including the likes of Beyond Yoga, Veja, Hoka...

Feb 21, 2023

Business |Interview Featured

Under Armour’s chief product officer talks the casualisation of sportswear and post-pandemic strategies

Being a woman in a male-led environment, while initially presenting itself as a challenge, can actually come with a plethora of opportunities, giving a perspective that can determine what is missing in the industry and what needs to change. This is something Lisa Collier, Under Armour’s chief product officer, has excelled in, as seen in the...

Feb 17, 2023

Fashion

Ganni launches sportswear line, Ganni Sport

Ganni has unveiled a new sportswear line as part of the brand’s expansion into the athleisure apparel market. Set to launch in February 2023, Ganni Sport comprises 30 high-performance sport styles, each made with recycled nylon and polyester, as stated in a press release. It builds on the Danish brand’s already evident efforts within sportswear,...

Feb 16, 2023

Business

Castore reportedly preparing for 200 million dollar fundraising

Sportswear brand Castore is said to be working towards a 200 million dollar fundraising as it looks to take on global competitors. The Manchester-based company is reportedly in talks with investors and is working with Rothschild, which it had appointed to advise on the process. According to Sky News, the capital injection will aid Castore in its...

Feb 13, 2023

Retail |Interview Featured

Inside Swiss sports brand On’s debut UK store

Swiss high-performance running brand On opens its largest store to date and its first in the UK today, February 10, on Regent Street in London. Located at 169 - 173 Regent Street, the three-storey retail space spans 860 square feet and marks the brand’s first UK flagship store, adding to its locations in New York, Los Angeles, Tokyo and Zurich...

Feb 10, 2023

Business

Beyoncé’s Ivy Park said to be underperforming with falling sales

While Beyoncé regularly comes out on top in the music industry, it seems in fashion her foothold is much less certain with a new report stating that sales for her Ivy Park fashion brand are falling. The singer-turned-entrepreneur is said to be facing questions surrounding her partnership with sportswear giant Adidas in relation to her clothing...

Feb 9, 2023

Fashion

Adidas announces brand partnership with Les Mills

Sportswear giant Adidas has announced a brand partnership with Les Mills to “shape a new age of omnifitness training,” which fuses heritage and innovation. In a statement, Adidas said that the collaboration will “usher in a new age of fitness, combining innovative technologies with thrilling live fitness experiences” that will change the way its...

Feb 8, 2023

Fashion |In Pictures Featured

Adidas unveils first new label in five decades

German sportswear giant Adidas is launching its first new label in fifty years, born from “sport worn for style” aimed at Gen Z consumers and has signed up actress Jenna Ortega as its new brand ambassador. The new label, called ‘Adidas Sportswear,’ centres around “everyday moments and occasions” and has been designed to complement the brand’s...

Feb 2, 2023