Madrid – Rosalía, the ever-expanding Spanish artist whose fusion of music and styles continues to revolutionise the global music scene, is further strengthening her ties with fashion. She has been signed as the new global ambassador for the US sportswear brand New Balance. The singer-songwriter has already debuted in this role, presenting the...
Jul 10, 2025
US-Austrian Head Group has rescued scuba diving firm Aqualung Group from receivership. The sports equipment company said it is planning a 50 million euro restructuring of the Aqualung business to ensure the continuation and long-term sustainability of the group. Next to this, Head noted that it is looking to carry out a comprehensive integration...
Jul 3, 2025
Italian sportswear manufacturer Macron has expanded its partnership with Crystal Palace Football Club. The multi-year extension builds on the duo’s ongoing relationship, first established in 2022. Macron and Palace have since worked together on creating kits that celebrate the club’s identity, including the FA Cup-winning shirt. Through the...
Madrid – Spanish sportswear e-commerce platform TradeInn welcomes a new minority partner. US investment firm Apollo Global Management has acquired a 30 percent stake, previously held by Spanish private equity firm Suma Capital. French sporting goods retailer Decathlon had also expressed interest in this stake. Reports surfaced in late July 2024...
Accessible, urban and casual retro jerseys – can table tennis establish itself as the next tastemaker between sport, fashion and lifestyle? For a long time, the serve was reserved for tennis, with its leading brands like Lacoste and Fila, which embodied an elite look with pleated skirts and sleeveless jumpers. This chic sports style naturally...
Dick's Sporting Goods has renewed its partnership with the Women's National Basketball Association (WNBA. The two announced a multi-year partnership extension on July 1, which originally began in Fall 2021. Following the renewed partnership, Dick's will continue to act as the Official Sporting Goods Retailer and an Official Marketing Partner of...
Jul 1, 2025
Champs Sports, an American sportswear retailer and a subsidiary of Foot Locker, has unveiled its renewed retail concept in Tampa, Florida, and Portland, Oregon. The reimagine retail concept was created to offer customers an enhanced brand journey through a more immersive retail experience. The new concept introduces a more inviting, modernized...
Marketplace platform StockX has appointed Brendan Dunne to the newly created role of Senior Director for Customer Community & Engagement. As the first-ever Sr. Director of Customer Community & Engagement, Dunne is set to oversee customer engagement efforts, strengthening StockX's relationship with the streetwear, sneaker, and collectible...
Global sporting goods retailer Decathlon has announced a global partnership with British materials technology company Rheon Labs to bring advanced material science to apparel for “everyday sport”. The collaboration will allow Decathlon access to Rheon Labs’ technology platform, including current and future innovations in strain-rate sensitive...
Lululemon has filed a lawsuit against Costco Wholesale Corp. accusing the wholesale retailer of infringing on its intellectual property (IP). According to the Canadian sportswear giant, Costco is selling knockoffs of six of its signature products, including its Scuba hoodies and sweatshirts and ABC pants. In the 49-page lawsuit, filed with a...
Jun 30, 2025
British sportswear brand Gymshark opened a new store at Kalverstraat 178 in Amsterdam on June 21, 2025. The three-storey store boasts a total area of over 1,000 square metres. This marks the UK brand's first permanent brick-and-mortar location in continental Europe. Head of communications at Gymshark, Sam Kane, enthusiastically reflected on the...
Jun 26, 2025
JD Sports is venturing further into Canada with the opening of its first flagship store in the region. The British sportswear giant has selected Vancouver’s Robson Street for the launch, which continues to build on its ongoing North American growth strategy. JD already operates 33 stores across Canada, yet it has aspirations to grow this number...
Jun 23, 2025