sportswear news and archive.

fashion

Björn Borg announces global collaboration with actor Joel Kinnaman

Swedish sportswear brand Björn Borg is launching a global collaboration with actor and Altered Carbon star Joel Kinnaman. The long-term collaboration, whi

Dec 5, 2019

fashion

From triathlete to sportswear: Interview with Mike Martin, Sales and Marketing Director at 2XU

Worn by athletes all over the world, from the AFL to the NBA, 2XU has become a leader in performance garment, specifically known for their medical grade compr

Oct 31, 2019

fashion

Puma launches collaboration with Balr.

Sportswear brand Puma has unveiled a new premium fashion collaboration with Dutch lifestyle brand BALR. that “merges football and culture”. The street

Oct 22, 2019

schools

Nike asks emerging designers to create Serena Williams kit

Nike has announced that tennis star Serena Williams will have her next collection with the sportswear brand created by emerging designers from New York City.

Oct 21, 2019

fashion

Puma, Balmain and Cara Delevingne collab on limited-edition capsule collections

German sportswear brand Puma, French luxury fashion house Balmain and Britsh actor and model Cara Delevingne are teaming up for their first creative collabora

Oct 16, 2019

fashion

Maloja on what it takes for a sportswear brand to thrive

INTERVIEW German sports brand Maloja, which just opened its first US flagship store in Stowe, Vermont, was founded 15 years ago in a small village in Bavaria

Oct 15, 2019

report

Sports Direct calls for probe into Nike and Adidas

Mike Ashley’s Sports Direct has called for Sportswear giants Nike and Adidas to be investigated over their domination in the industry. The news comes

Oct 15, 2019

retail

German sportswear brand Maloja opens first US flagship store

Bavarian sportswear brand Maloja opened its first US flagship store on 28th September, in the winter sports and mountain biking resort Stowe in Vermon

Oct 15, 2019

fashion

Fila names K-pop group BTS as global brand ambassadors

Fila has appointed South Korean boy band BTS as the new faces of the brand. As the new global brand ambassadors of the Italian sportswear brand, BTS will a

Oct 2, 2019

fashion

Athleisure brands and sportswear powerhouses boosting jobs in retail

Although it may appear that traditional retail is going through a volatile period with one reputable brand shutting its stores after another, the casual s

Sep 20, 2019

retail

Women’s sports rise in popularity and fashion retail follows the trend

There may still be a long way for women’s sports to get all the attention they deserve, but things are certainly moving forward, considering how much fashio

Aug 29, 2019

fashion

Reebok x The Animals Observatory

Reebok has unveiled its second collaboration with designer childrenswear brand The Animals Observatory bringing a “unique and fashionable approach” to chi

Aug 27, 2019