Sportswear news and archive

Gravity sportswear brand Omorpho secures 6 million US dollar investment

Premium fitness brand Omorpho, co-founded by former Nike executive Stefan Olander and Ben Williams, to revolutionise training with micro-weighted sportswear, has raised 6 million US dollar seed funding at a 26 million US dollar valuation. The investment was led by KB Partners, a leading venture capital firm focused on the intersection of sports...

1 hour ago

Business

Puma joins the Roblox platform with immersive sports experience

Puma has revealed a new sports-based experience within Roblox, an online platform that allows users to explore a virtual world and play games. Made in partnership with Wonder Works studio, ‘Puma and the Land of Games’ is an explorable experience where players can unlock new zones, as well as gain access to virtual Puma sportswear pieces to dress...

May 24, 2022

Fashion

Omorpho partners with Equinox in the US

Gravity sportswear brand Omorpho launched by former Nike executive Stefan Olander is partnering with luxury fitness club Equinox to offer its collections in its clubs across the US. As part of the partnership, Omorpho’s gravity sportswear will be available from within Equinox’s clubs spanning New York to Los Angeles and online. The premium...

May 23, 2022

Business

Nike cuts ties with Russian football team

Nike has confirmed it has ended its long-term sponsorship deal with Russian Premier League team, Spartak Moscow. The sportswear giant has been a sponsor of the football club since 2005. The decision follows an announcement by the Union of European Football Associations (UEFA) to ban the Russian national team from its competitions amid the...

May 16, 2022

Fashion

Wilson Sporting Goods debuts premium tennis collection

Wilson Sporting Goods has revealed a new tennis-inspired collection, releasing almost a year after the brand debuted in the sportswear sector. The line brings together Wilson’s best-selling looks with new technical pieces, each designed to be high-performing garments for both men and women. Polo shirts, side skirts, tricot pants, bra tops and...

May 16, 2022

Fashion

Kappa will be the first single brand official sponsor of US Ski & Snowboard

The Italian sportswear brand Kappa has signed a multi-year sponsorship deal to outfit the US Ski, Snowboard, and Freeski teams for all Federation of International Skiing events, beginning with the 2022-23 season, and the Olympics, including the 2026 Winter Games that will be hosted by Italy. This will mark the first time that a single technical...

May 16, 2022

Report

JD Sports appoints new non-exec director

Sportswear retailer JD Sports has announced the appointment of Suzi Williams as its new non-executive director, effective May 16. Williams comes to the firm with 30 years of experience in running consumer brands and businesses, including the likes of Procter and Gamble and the BBC. She is currently a non-executive director at Telecom Plus Plc...

May 13, 2022

Business

UK ad watchdog bans Adidas advert for exposing “bare breasts”

A UK watchdog has banned a bra advertisement by sportswear giant Adidas after it received complaints for showing bare breasts. The ruling came in relation to a tweet on Adidas’ own Twitter account, which showed a cropped photo displaying the bare breasts of 20 women to promote its new sports bra range, with a similar photo also used for a poster...

May 12, 2022

Fashion |In Pictures Featured

First Look: adidas x Gucci to launch on June 7

Sportswear giant adidas has confirmed it will launch its highly anticipated collaboration with Gucci on June 7 alongside the release of the first looks from the collection. The collaboration, which interweaves the two label’s most recognisable codes, was first showcased on the catwalk by Gucci during Milan Fashion Week in February and spans...

May 10, 2022

Fashion Featured

Zara Woman launches collection for “outdoor” activities

Zara, the main chain of Spanish fashion giant Inditex strengthens its position in the growing and highly resilient sportswear sector with the launch of its first sports collection for women. A collection targeted at outdoor activities, designed especially for the practice of high-impact outdoor sports such as cycling or climbing. With the aim of...

May 9, 2022

Fashion

Everything you need to know about: LEKI

LEKI is a German brand specialising in sports equipment. Inspired by nature, the family-owned company with headquarters in Kirchheim unter Teck produces ski poles, hiking poles and trekking poles as well as gloves, clothing and accessories for outdoor sports. The majority of the products are manufactured in LEKI’s factory in Tachov, in the Czech...

May 2, 2022

Fashion Featured

Michael Kors teams up with Ellesse

American luxury fashion brand Michael Kors is collaborating with Italian sportswear brand Ellesse on a celebration of the athletic styles of the 1970s. The capsule collection, which launches in May, will offer a “luxurious and modern take on retro athleisure,” explains Michael Kors in a press release, while bringing together the signature styles...

Apr 29, 2022