Sportswear news and archive

Lululemon and Peloton establish multi-year deal

Lululemon has announced a new five-year strategic global partnership with American exercise and equipment company Peloton, which will become the exclusive digital fitness content provider for the athleisure brand. Across the duo’s markets, namely in the US, Canada, the UK, Germany and Australia, the companies are looking to expand brand...

Business

Adidas and Sweaty Betty to join Marks & Spencer’s sportswear offering

Marks & Spencer is expanding on its sports edit, adding sportswear giants Adidas and Sweaty Betty to its curation as part of efforts to bolster its ‘Brands at M&S’ strategy. The duo will also be building on ‘The Sports Edit on M&S’ platform, where the retailer is rapidly increasing its sportswear selection following a strategic investment into...

Business

Amer Sports, owner of Salomon and Arc'teryx, files for IPO

Global sports conglomerate Amer Sports has initiated the process for an Initial Public Offering (IPO). Headquartered in the United States, Amer Sports operates a diverse portfolio that includes renowned brands such as Arc'Teryx, Salomon, Peak Performance, and Wilson, a leading name in tennis equipment. While unofficial sources have hinted at a...

Fashion |In Pictures

Khloé Kardashian teams up with Fabletics

TV personality and entrepreneur Khloé Kardashian has teamed up with activewear brand Fabletics to launch an edit featuring pieces that reflect her personal style. The first drop of a two-part edit will be available for purchase in Fabletics stores globally, including at its Regent Street store in London and online from September 8. The debut...

Business

Nike to sell Lioness’ goalkeeper shirt following mounting backlash

Sportswear giant Nike has caved under mounting pressure from outraged fans, now stating that it will manufacture replicas of Mary Earp’s England goalkeeper shirt. The company was faced with hefty criticism, and a petition signed by 150,000 people, after it opted not to sell the Lioness’ top as part of its World Cup collection. Despite being the...

BusinessFeatured

Germany, China and the US: Sportswear brand UYN on course for expansion

Unleash Your Nature (UYN) is continuing its expansion course. The Italian sportswear brand has set its sights on markets such as the US and China, but is also opening new shops in Germany, Switzerland and the UK. Since its launch in the AW19 season, UYN has been on a steady growth trajectory, tapping into new markets, the sportswear retailer...

Business

Fanatics partners with Dazn Group on e-commerce merchandise experience

Digital sports platform Fanatics has announced a new partnership with Dazn Group that will see the introduction of purchasable merchandise on Dazn’s sports entertainment app. From the third quarter of 2023, Dazn customers will be able to purchase a “substantial” product range directly from an integrated online store on the app, with pieces...

Business

Adidas renews 1.1 billion dollar partnership with Manchester United

Sportswear giant Adidas has renewed its partnership with British football club Manchester United, extending the duo’s relationship for a further 10 years until June 2035. The deal, which amounts to 900 million pounds (or over 1.1 billion dollars), will see Adidas continue on as the football club’s official kit supplier. Manchester United and...

Business

CMA rules JD and Leicester City FC broke competition rules

Following a lengthy investigation into the duo’s operations, the UK’s Competition and Markets Authority (CMA) has officially found JD Sports and its partner Leicester City Football Club Limited guilty of breaking competition law. The decision comes in regards to allegations that the two companies colluded to restrict competition in the sale of...

Retail

Paris Saint-Germain to open new Las Vegas store in Lids partnership

Football club Paris Saint-Germain (PSG) is extending its long-term partnership with Lids and Fanatics with the opening of a new store location in Las Vegas. Lids has been operating the French football club’s retail network since the duo debuted PSG’s first permanent store in Los Angeles in 2021, later adding locations in New York, Miami and...

Fashion Featured

Football World Cup: Nike, Adidas and Puma do not sell goalkeeper jerseys

Major sporting goods groups such as Nike, Adidas and Puma rely on an ever-growing selection of football jerseys and even offer special, alternative and warm-up jerseys for fans. Even the apparel of the professional women's teams are now part of the companies' fan range - apart from the goalkeeper's jerseys for the World Cup. The missing...

Fashion |INTERVIEW Featured

From Jil Sander to Ottolinger: Puma’s creative director unveils what’s in store for its 75th anniversary year

Puma wants to return to the old days when the sporting goods company united the worlds of fashion and sports with Jil Sander, and share this heritage with a new generation of creatives. Meanwhile, the brand's young demographic is discovering the rusty hobbyhorse of motorsport as a new trend, and so the big cat from Germany is going full throttle...