Sportswear news and archive

Inside Hummel: Insights into the sports brand’s offensive strategy

Hummel aims to move out of the red. The Danish sportswear company – originally from Germany – has adjusted its structure to go on the offensive. While the group isn't a major player like Adidas, Nike and the like, it still plays in a higher league than local team sports specialists, explains CEO Lars Stentebjerg. That's why Hummel also wants to...

Fashion

Athleisure brand Red Run expands into menswear

Red Run, a young athleisure label, has announced an expansion into menswear, a move that comes after “considerable” growth for the Liverpool-based brand since its launch in 2020. The first menswear collection, dubbed ‘Drop 1’, includes 10 essential pieces intending to make up the “fundamentals of any stylish wardrobe”, a press release stated....

BusinessFeatured

A look into the turnaround plan of Nike’s new CEO

On December 19, Elliot Hill, the new chief executive officer of Nike, had his first opportunity to address investors and, with this, release the company’s earnings for the second quarter. Despite an 8 percent drop in revenue for the period, Hill remained upbeat in the meeting, in which he revealed stages of a new turnaround plan as part of...

Fashion |In Pictures Featured

Lauren McDavid launches premium fanwear label

Interior designer Lauren McDavid, the wife of NHL star Connor McDavid, has launched a premium apparel brand ‘Sports Club Atelier,’ which aims to “elevate sportswear into wearable memorabilia”. On the brand’s Instagram, McDavid states that Sports Club Atelier was launched to redefine sportswear “by blending high fashion with fandom to create...

Business

Asos uses 'Test & React' model for exclusive Adidas collection

British online retailer Asos has launched a Design collection in collaboration with German sportswear giant Adidas, created using its Test & React model, which allows brands to quickly respond to trends. Traditionally, it takes an average of three to six months from the moment a collection is designed to the moment it hits the shelves. Faster...

Fashion |In Pictures

Indie vanguard and contemporary classics: Depop predicts 2025 fashion trends

Secondhand marketplace Depop has made its predictions for trends it believes will dominate 2025 in a report that particularly highlights a shift towards more durable, versatile fashion, thus actively discounting microtrends. Developed in collaboration with AI retail intelligence platform Edited, the 2025 Fashion Trends report relies on what...

Business

Puma opens creative hub in Germany as part of brand elevation efforts

Sportswear giant Puma has opened a new creative hub at its headquarters in Herzogenaurach, Germany, as part of wider efforts to elevate the brand and thus create sustainable growth. Dubbed ‘Studio48’, the 500 square metre hub has been kitted out with a 3D printing facility, leather and textile sewing machines, a product testing area and photo...

Fashion

Jaylen Brown adds athleisure to his 741 brand

NBA star Jaylen Brown, number 7 for the Boston Celtics, who debuted his own performance and sneaker brand, 741, in October, has added luxury athleisure for men and women. Described as a hybrid of high fashion and innovation, the apparel line aims to offer a “bold new luxury alternative performance collection” featuring puffer coats, hoodies,...

Business

Nike and the NFL extend partnership to 2038

Sportswear giant Nike has renewed its ongoing partnership with the National Football League (NFL), extending the agreement's end year to 2038. The duo, the relationship of which already spans 12 years, will work together on a number of key initiatives designed to “elevate [the] partnership to new heights”. Nike is currently the exclusive...

Fashion Featured

According to Strava, Nike leads the race of sports trends in 2024

Running shoes have transcended their original purpose to become a true icon of contemporary fashion. The boundary between sport and streetwear has blurred, transforming these shoes into a symbol of cultural identity, but there are still those who use them for running. This is confirmed by the Year In Sport 2024 report from Strava, a platform...

Report

Castore bolsters C-Suite team with new chief commercial officer

Castore, the performance sportswear brand and supplier of sports apparel, has appointed Danny Downs to lead the company’s commercial operations as it strengthens its senior executive team. Downs, who was the former international general manager at Fanatics, the provider of licensed sports merchandise and global digital sports platform, has been...

Fashion

Adidas makes first physical drop of NFT collection

Sportswear giant Adidas is bringing its NFT (non-fungible tokens) collection to the real world with its first physical shoe drop as it continues to evolve its ongoing partnership with social-lifestyle app Stepn Go. After building excitement with NFT drops, the German sportswear company is launching its first-ever Stepn Go x Adidas co-branded...