JD Sports is venturing further into Canada with the opening of its first flagship store in the region. The British sportswear giant has selected Vancouver’s Robson Street for the launch, which continues to build on its ongoing North American growth strategy. JD already operates 33 stores across Canada, yet it has aspirations to grow this number...
Jun 23, 2025
US digital sports platform Fanatics has entered the Middle East, opening a new office in Doha, Qatar, which will serve as a “hub for operations” in the region. The move comes on the back of the company signing a partnership with the State of Qatar in February, which included the country’s sponsorship of Fanatics Fest. It builds on Fanatics’...
German sportswear giant Adidas has renewed its partnership with Italian football team Juventus for another 10 years. The extension carries on the duo’s long-standing relationship, which initially began in the 2015/16 season. In a press release, Juventus said the decision to renew was down to the collaborators having a “strong synergy”, as they...
Jun 20, 2025
Bikkembergs is repositioning itself, targeting a younger generation. While this demographic may recognise the Belgian designer's name, they haven't necessarily been familiarised with his aesthetic. A strategic collaboration with the controversial Russian streetwear designer Gosha Rubchinskiy aims to not only inject new relevance into the brand...
Jun 17, 2025
British sportswear retailer JD Sports has unveiled its third US flagship store on the Las Vegas Strip, cementing its presence in a region in which it has enacted a growth and connection strategy. The 29,000 square foot flagship store houses the brand’s signature retail experience, including a curated product mix from global sportswear brands....
Jun 16, 2025
LVMH-owned Louis Vuitton and Spanish football and basketball club Real Madrid have announced a multi-year partnership. The French fashion house will provide formal travel attire for the men’s and women’s professional football teams, as well as the men’s basketball team, Louis Vuitton announced on Friday, June 13. For the first time, Louis...
Jun 13, 2025
Canadian sportswear, footwear and accessories brand Lululemon Athletica Inc. has entered into a 10-year agreement with Australian recycling company Samsara Eco. Through this partnership, Lululemon aims to source approximately 20 percent of its future nylon and polyester needs from Samsara's circular materials. The agreement forms part of...
Jun 12, 2025
Football boots are making a major comeback as Gen Z ventures onto the streets in cleated footwear. What’s driving this trend? Experts from Adidas and Zalando offer some insights. Football is once again playing a prominent role in fashion, influencing not only streetwear but also designer collections. Football shirts have become wardrobe staples,...
Jun 6, 2025
American ready-to-wear and accessories label Veronica Beard has unveiled a limited-edition capsule tennis collection with sportswear brand Head. The capsule line has been designed to combine the best of both brands, offering an elevated and versatile range of women’s tennis and activewear for the “modern athlete and fashion enthusiast alike.”...
Jun 4, 2025
US lifestyle brand Cole Haan is preparing to step into the performance apparel category through a new exclusive agreement with sports tech platform Catapult Group. As part of the deal, Catapult Group’s co-CEO, Scott Davis, will take on the role of president of Cole Haan Golf, in which he will oversee global strategy and go-to-market operations....
May 23, 2025
German discount supermarket Lidl is aiming to realign its sports brand Crivit and, with a campaign, make it the “strongest movement brand in Europe”. “Find Your Move” is the brand’s first international omnichannel campaign, Lidl announced on Wednesday. It was to be shown on television, via social networks and in physical stores in over 30...
May 22, 2025
Four young running brands are conquering the market with innovative designs and more sustainable production. Running is trending, and you shouldn't lag behind! We introduce you to brands that are at the forefront of performance and style. Whether it's a casual city run with a relaxed look or high-tech gear for long distances – here's what's...
May 15, 2025