Sportswear news and archive

Asics acquires race registration platform Njuko

Asics Corporation has announced the acquisition of Njuko SAS, a race registration platform for European running events that will allow the sportswear giant to offer race registration services worldwide. The platform enables endurance-based events to capture and manage athlete registration data, with its capabilities across North America, Japan,...

Nov 28, 2022

Business

Nike and Fanatics strike partnership with Japan’s Yomiuri Giants

Sportswear giant Nike and merchandising company Fanatics have announced a new long-term global partnership with Japanese baseball team, the Yomiuri Giants. The trio have struck up an agreement surrounding a licensed sports merchandise model, seeing Nike become the team’s official uniform supplier, while Fanatics will manufacture and distribute...

Nov 28, 2022

Fashion

Haider Ackermann and Fila debut collaboration in Manchester show

Colombian-born designer Haider Ackermann has unveiled a new collaboration with Italian sportswear giant Fila in a show based in Manchester, UK. The colourful collection saw a range of vivid hues take to the runway, from acid yellows to neon greens, which contrasted the graphic black and white patterns. The event was set in the former railway...

Nov 22, 2022

Business

Next strikes sportswear deal with Fanatics

Next has established a new long-term connected inventory partnership with licensed sports merchandise company Fanatics, which is set to “significantly broaden” the British retailer’s officially-licensed sport merchandise assortment. The partnership marks Fanatics first deal with a major retailer in Europe, giving the region access to its...

Nov 18, 2022

FairsFeatured

These are the key trends for SS24 swimwear, sportswear and lingerie, presented at MarediModa

Dutch trend forecaster David Shah took part in MarediModa to preview his spring/summer 2024 predictions during the leading European trade show for swimwear, sportswear and, increasingly, lingerie. With his unique style of trend forecasting, which has made him one of the pioneers in the industry, he developed a comprehensive analysis of the...

Nov 15, 2022

RetailFeatured

Puma and Foot Locker expand partnership to target “next-generation customers”

Sportswear brand Puma and New York-based speciality athletic retailer Foot Locker, Inc. are strengthening their partnership with a focus on basketball and exclusive product collaborations to “meet the demands of this growing next-generation market segment”. In a statement, both companies said that the partnership would allow them to reach new...

Nov 15, 2022

People

New York Knicks appoints first creative director, Ronnie Fieg

National Basketball Association (NBA) team New York Knicks has announced the appointment of Ronnie Fieg as its first-ever creative director. Fieg, the CEO and founder of sportswear company Kith, will be responsible for “building a community around the international brand”, the team said in an Instagram post, as well as developing an in-house...

Nov 14, 2022

Business

Adidas says it wants to continue using Yeezy designs

Adidas has said that it is planning to continue using the Yeezy designs even after the end of its collaboration with Kanye West. This was announced by Adidas chief financial officer Harm Ohlmeyer on Wednesday morning at a conference call on the results of the company's third quarter. According to Ohlmeyer, the German sports goods manufacturer is...

Nov 10, 2022

Fashion |In Pictures

Fila launches sportswear collaboration with Tala

Disrupter activewear brand Tala, founded by Grace Beverley, have launched a sportswear collaboration with Fila. The limited-edition Fila x Tala collection, dropping on November 9, features retro-inspired products including leggings, bra tops, a track jacket, and sweatshirts, as well as T-shirts, cycling shorts, and joggers, all crafted using...

Nov 8, 2022

ManagementFeatured

Former Puma chief Bjørn Gulden to become CEO of Adidas

Adidas has announced that Bjørn Gulden will be taking on the role of chief executive officer, effective January 1, 2023, succeeding the German company’s current chief, Kasper Rorsted. Rumours of the appointment circulated early last week after Puma announced Gulden would be stepping down as its CEO. Following the announcement, Adidas confirmed...

Nov 8, 2022

Retail

Culture Kings opens first US flagship in Las Vegas

Streetwear label Culture Kings has revealed its first US flagship store, located at The Forum Shops at Caesars in Las Vegas, Nevada. In the 25,000 square foot space, the a.k.a.-owned brand introduced a number of immersive experiences that take it beyond just retail, including a recording studio and a live DJ stand. Further in-store activations...

Nov 7, 2022

Report

Fanatics taps Orlando Ashford for new role, chief people officer

Sports platform Fanatics has announced the appointment of Orlando Ashford to its newly created role of chief people officer at Fanatics Holdings. In this position, Ashford will oversee three distinct business units for the company; commerce, collectibles and betting and gaming, while also managing its global human resources. He will further be...

Oct 28, 2022