Spotify news and archive

Depop and Spotify want to turn streaming audiences into shoppers

Depop and Spotify announced an exclusive partnership on Monday, marrying the worlds of music and secondhand fashion through a collaboration with six artists: Eve, Amira Elfeky, Estevie, Frost Children, House of Protection and Lily Meola. The tie-up, first of its kind, debuted on Tuesday with the launch of an artist-curated Spotify playlist,...

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Retailers should pay more attention to the background music they use in their stores

Want to improve customer satisfaction and boost sales? Then pay attention to the music you play in your store. According to a study by music tech company Soundtrack Your Brand in collaboration with the Stockholm School of Economics, customers tend to stay 42 percent longer in stores where background music is played, compared to stores with no...