Spring Fair news and archive

Spring Fair 2026: Buyer confidence and exhibitor momentum point to market recovery

Spring Fair's February 2026 edition closed with signs of renewed confidence across the UK and international retail landscape. With 40,000 visitors from 124 countries attending the four-day event at the NEC Birmingham, both buyers and exhibitors pointed to higher footfall, stronger intentions to buy and a noticeably more optimistic atmosphere...

Fairs

Spring Fair: Morleys’ new CEO talks the reopening of Jolly’s Bath store

Ahead of the reopening of Jolly’s store in Bath, the new chief executive of Morleys took to the stage of Spring Fair to discuss his vision for the future of the department store. Ray Clacher, who took up the helm of the group on January 5, spoke on the evolving role of these retail formats and how he intends to channel this into a transformed...

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Fairs

Spring Fair: Tesco eyes continued expansion for F&F via online-only models

Supermarket giant Tesco has enjoyed increased momentum of its clothing line F&F over recent years, driving an expansion of the offering online and enhancing its assortment. Now, as the British retailer continues to invest heavily in the range, it is upping its game through further digital expansion and a potential rollout of online-only styles....

Fairs

Spring Fair: Anthropologie buying director outlines relevance, restraint and customer connection

At this year’s ongoing Spring Fair in Birmingham, UK, visitors gathered at The Style Atelier to hear how one of fashion retail’s most distinctive chains defines relevance in the current landscape. In conversation with fashion commentator Caryn Franklin, Gill McCulloch, buying director at Anthropologie Europe, set out how the brand balances...

Fairs|Interview

Spring Fair's event director talks industry evolution, strategic focus, and the role of fashion

Spring Fair, a trade show bringing together fashion, home, gifting and gardening brands, is almost upon us, and major transformations are underway, reflective of an industry in need of change and fairs that can then cater to these evolving desires. This edition of Spring Fair will be one of newness: The Hidden Forum stage will platform leading...

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New event directors appointed for Spring Fair and Autumn Fair

A series of leadership appointments have been made among the portfolio of Hyve Group, as the event organiser positions its trade shows for long-term growth. Fay Tranter has been named the new event director for Spring Fair, while Matthew Mein has been tapped for the same position at Glee and Autumn Fair. Tranter, who took up her role on December...

Fairs

Navigating UK trade shows: Key events for apparel and textile professionals in Jan/Feb 2026

As we approach the new year, buyers, manufacturers and brands alike will be battening down the hatches in preparation for the upcoming buying period. With the event season in constant flux, it can be hard to keep track of which fairs will be rolling through in the UK. With this in mind, FashionUnited has highlighted some of the fastest growing...

Fairs

Spring Fair is expanding The Licensing Lab at February’s event

Home, gift and fashion trade show Spring Fair, which takes place at the NEC Birmingham from February 1 to 4, 2026, has announced that ‘The Licensing Lab’ connecting the worlds of licensing and retail will return “bigger and better”. ‘The Licensing Lab,’ which launched at last year’s show, is being expanded to connect “brands, creativity and...

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Fairs

Spring Fair enjoys ‘buzzing’ new edition as Moda x Pure settle in

Retail trade show Spring Fair took to Birmingham NEC this week, the first edition to house the combined Moda x Pure category since the shuttering of the once standalone fashion event, Pure London. Organisers celebrated growth in both visitor and exhibitor numbers for this season, a “testament to the show’s community, its reach and its ability to...

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Fairs|Interview

Hyve Group portfolio director on the evolution of trade shows and what to expect for AW25

Towards the end of 2024, Hyve Group shook up the UK industry when it announced that its once prevalent fashion fair, Pure London, was to no longer be a standalone event. Instead, the fashion-focused show was to come under the umbrella of its sister brand, Spring Fair, in what was to be a “strategic refocus” that aligned with the evolving needs...

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Fairs

Scoop, Source and Spring Fair: The new landscape of the UK’s trade show scene

The trade fair season is upon us, and with it comes somewhat of a restructuring among the UK’s event landscape. With Pure London now under the wing of its Birmingham-based sister show, Spring Fair; Just Around the Corner (JATC) ceasing to exist; and both Scoop and Source on the verge of new locations, the schedule of Hyve Group is remaining...

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Fairs

From Milan to Munich: A guide to the fashion fairs of AW25/26

In a constantly changing fashion industry, trade fair formats also have to evolve or even reinvent themselves in order to not fall by the wayside. While digitalisation is accelerating many processes and visitor numbers are declining in some cases, many retailers and brands are still interested in exchanging ideas and experiencing or presenting...