SR_A news and archive

Whoop unveils first fashion line with Samuel Ross

In January, Whoop, the wearable tracker, named British fashion designer Samuel Ross, best known for founding the luxury streetwear label A-Cold-Wall*, as creative director of a new multiyear collaborative project with his design studio SR_A to reimagine the Whoop brand as elevated high-fashion athleisurewear. The result is a “technical garment...

Fashion

Samuel Ross joins Whoop as global creative director of collaborative project

Samuel Ross, the founder of A-Cold-Wall, has joined Whoop as the global creative director of a multiyear collaborative project between the performance company and his design studio, SR_A. Through ‘Project Terrain’, Ross will design a bespoke capsule collection of new apparel pieces and technical garments, which will land in limited edition drops...

Fashion |In Pictures

Samuel Ross designs China-inspired Absolut vodka bottle

British fashion designer and founder of A-Cold-Wall Samuel Ross has designed a limited-edition China-inspired Absolut vodka bottle via his industrial design practice SR_A. The one-litre vodka bottles have a limited run of 1,350 bottles and will be available in China through Absolut’s WeChat mini-programme, Absolut Lab. In addition, Ross has also...