SS26 news and archive

Olymp: new campaign with Oscar winner Matthew McConaughey

World-renowned Oscar winner Matthew McConaughey has been the brand ambassador for international menswear brand OLYMP since 2025. This unique collaboration now marks the beginning of a new advertising phase for 2026. Mark Bezner, managing partner of OLYMP Bezner KG, says: “Matthew McConaughey and OLYMP – it’s a perfect fit. Just like our...

FashionPress Release

The Third Chapter: Martine Rose for Napapijri

Napapijri and British designer Martine Rose unveil the third chapter of their ongoing collaboration with the Spring/Summer 2026 collection, an evolution of the partnership that originally began in FW17. This season, the dialogue between technical innovation and subversive design takes on a lighter, more playful tone, embracing bold color and...

Fashion Partner Content

Denim trends 2026: Darker tones, refined cuts and seasonal balance

Across runways, retail assortments and high-street movements, denim’s role continues to expand well beyond the classic five-pocket jean. For 2026, it increasingly anchors elevated ensembles, coordinated sets and thoughtfully composed seasonal wardrobes. From deeper washes to sculpted silhouettes, these are some of the key denim signals shaping...

FashionPress Release

Jimmy Choo unveils Spring 2026 Men's campaign

Jimmy Choo unveils its Spring 2026 men’s campaign, featuring a trio of cultural creators, each representing a unique dialogue between craft, creativity and personal style. Shot on location in Japan, the campaign celebrates individuality and the intersection of style and making. These creators embody the spirit of the Jimmy Choo man: discerning,...

Fashion |In Pictures

Clarks Originals teases its first-ever apparel range

British footwear brand Clarks is expanding its Originals line beyond footwear with its first-ever unisex apparel collection, featuring T-shirts, caps, and socks. The brand teased the upcoming Clarks Originals collection during Paris Fashion Week Men’s, showcasing apparel for spring/summer 2026 inspired by its iconic “big three silhouettes”, the...

FashionPress Release

Dev Hynes takes the reins and plays with tensions in new Levi’s® brand campaign

To explore the tension between polish and grit, the Levi’s® brand turns to someone who instinctively lives in that space. For a new campaign centered on the brand’s latest grunge and preppy pieces made to clash, the Levi’s® brand handed the creative reins to a true style innovator, musician/producer/composer/songwriter Dev Hynes. As the creative...

Featured

Fashion

12 Key trends set to define 2026

In 2026, purchasing dynamics are evolving. The absolute reign of fleeting TikTok micro-trends and clearly defined style trends is over. Individual pieces, tactile materials, and bold prints are now driving sales. This shift is influenced by a customer who is equally interested in second-hand fashion, high street items, and luxury pieces. To...

FashionPress Release

Gant: Prelude to Spring

GANT's new collection brings timeless icons back into focus. Discover chinos, shirts, collegiate sweats, and lighter outerwear in soft seasonal shades that capture a fresh state of mind. The Pre-Spring offering focuses on GANT’s timeless icon styles, including chinos, shirts, collegiate sweats and lighter outerwear, presented in soft, seasonal...

Video

Video: Tory Burch Spring/Summer 2026

American designer presented her eponymous fashion brand's Spring/Summer collection during New York Fashion Week last fall. For SS26, the collection explores the complexity of women and different facets of their style. Key themes include the juxtaposition of femininity and strength, and the interplay of precision and imperfection. This is...

Fashion

Pucci is heading to Sicily for SS26 catwalk show

Italian fashion house Pucci, owned by luxury conglomerate LVMH Moët Hennessy Louis Vuitton, has announced its next destination show will take place in Sicily, an island in the Mediterranean Sea, just south of the Italian peninsula. The catwalk is scheduled for April 17 and will be a ‘see now, buy now’ showcase for the brand’s spring/summer 2026...

FashionPress Release

Nicky Zimmermann & Simone Zimmermann Celebrate the Cruise 26 RTW Collection "Twisted Romance" at Chateau Marmont

Nicky Zimmermann & Simone Zimmermann celebrated the Cruise 26 RTW Collection, Twisted Romance, at Chateau Marmont with a memorable evening shared with VIPs and friends of the brand from around the world. Hilary Rhoda & Hailey Clauson Credits: Myles Hendrik for ZIMMERMANN The evening began with a candlelit dinner in the hotel’s storied Bungalow...

Featured

Fashion

SS26 trend: Designers use the bubble hem to create a fresh silhouette

Tracing the trend The bubble hem (also called the ‘balloon’ hem) has appeared several times throughout fashion history, including the ‘80s, when designers like Christian Lacroix, Yves Saint Laurent, and Ungaro revived it in taffeta cocktail dresses and skirts. It matched the decade’s love of bold, dramatic silhouettes and youthful glamour. But...