SS28 news and archive

Spring Summer 2028 Trend Intelligence: The Rise of Structured Clarity

Something has shifted in the way people relate to fashion. Not dramatically, not overnight — but with the kind of quiet persistence that signals a genuine cultural change rather than a passing reaction. After years of acceleration, digital saturation, and relentless novelty, consumers are no longer asking for more. They’re asking for better. For...

Fashion |In Pictures

Radiant Earth: The 2028 colour trend spotted on the catwalk

Radiant Earth was revealed as the Colour of the Year for 2028 by WGSN and Coloro earlier this week. The shade, a warm, earthy orange, was described by the trend forecasting platforms as a “reliable yet assertive neutral”. In a broader context, the two companies said the selection was reflective of a customer increasingly prioritising thriving...

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Fashion

SS28 Preview: The modern flow of performance design

Constant connectivity and cultural turbulence have created a global yearning for a renewed sense of ease—a desire to move freely, think clearly, and live with less restriction. Amidst a rapidly accelerating digital pace, consumers are gravitating toward designs that feel more intuitive. The act of movement - whether through sport, commute, or...