The Stella McCartney Frayme is the world’s first bag made from Mylo™️ to be part of a runway show. Titled the Frayme Mylo™️, it was launched during the sustainable luxury pioneer’s Summer 2022 collection presentation on 4 October during Paris Fashion Week. Mylo™️ is a material innovation by Bolt Threads and is a verified vegan, sustainable,...
Oct 6, 2021
Paris Fashion Week wraps up Tuesday after nine days of innovative experiments that showed how the industry is embracing technology and new approaches for a post-pandemic future. While many fashion houses stuck to online presentations, the biggest names such as Dior, Balenciaga and Stella McCartney -- even Yves Saint Laurent, which had been first...
Oct 5, 2021
Stella McCartney is teaming up with Netflix’s ‘Sex Education’ television series for its seventh annual Breast Cancer Awareness Month campaign this October. The campaign titled ‘Toilet, Teeth, Tits’, aims to encourage people of all ages to conduct regular breast self-examinations during their morning routines and includes exclusive T-shirts. The...
Oct 4, 2021
There’s a reason the saying is fashionably late. In a last-minute turn of events, fashion designer Stella McCartney has joined the Paris Fashion Week calendar. Her show will officially take place on October 4. Chinese brand Shang Xia move to the 9:30 time slot, and Schiaparelli will move to 10:30. McCartney herself is no stranger to Paris...
Oct 1, 2021
Lingerie brand Victoria’s Secret has announced a new initiative in partnership with British designer Stella McCartney, aiming to highlight the risks of breast cancer and the importance of early detection. A public service announcement (PSA) will be included in the campaign, with a #CheckYourself guide provided by The Stella Cares Foundation. The...
As part of a continuing collaboration, Adidas by Stella McCartney has revealed its newest AW21 collection and Earth Explorer campaign, centred around multi-functional pieces for ‘next-gen explorers’. Created to support ‘wandering activists’, the collection aims to encourage wearers to reconnect with nature, with pieces designed to endure the...
Sep 20, 2021
Though summer isn’t quite over yet, brands have already released their Pre-Fall 2021 and Autumn-Winter 2021-2022 campaigns both online and in print. Whether we’re looking at the clothes, footwear or the settings themselves, there’s a constant in the campaigns for the season ahead: a much-needed post-pandemic joy and a return to endless...
Aug 5, 2021
Fashion plays an integral role in the Tokyo Olympics, with the games officially opening today. The pride of national uniforms, especially from countries with globally recognisable brands and designers, are part and parcel of the competition and representation. Armani, Lacoste, Ralph Lauren, Skims, Adidas and Nike are just some of the brands that...
Jul 23, 2021
British fashion brand Stella McCartney has launched its Autumn 2021 collection - the most sustainable yet, alongside a new campaign. The ‘Our time has come’ campaign features a fantasy of animals rewilding London, living freely among humans while donning sustainable luxury pieces. The campaign is also narrated as a tongue-in-cheek documentary by...
Jun 16, 2021
Paris - From making algae-sequin dresses, dyeing clothes with bacteria to planting trackable pigments in cotton, an emerging tide of technological innovations offers the fashion industry a chance to clean up its woeful environmental record. Change is urgently needed, since the industry consumes 93 billion cubic metres of water per year, dumps...
May 20, 2021
In this video, The Business of Fashion has interviewed sustainable fashion designer Stella McCartney about pushing sustainable goods in the luxury fashion industry.Watch the video below. Video: The Business of Fashion via YouTube Photo credit: The Business of Fashion, Facebook
May 11, 2021
Stella McCartney is launching a capsule collection supporting Greenpeace’s campaign to stop deforestation in the Amazon, which is fuelled by industrial agriculture and meat production. The Stella x Greenpeace capsule embodies a shared commitment to protecting the planet and wildlife and jointly celebrates the two organisations’ respective 20th...
Apr 22, 2021
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