stephen curry news and archive

Li-Ning pushes global strategy with Stephen Curry partnership

Chinese sportswear brand Li-Ning is continuing to push its global strategy plans with a new long-term partnership with basketball star Stephen Curry, who parted ways from his previous partner Under Armour last year. In a statement, Li-Ning said the partnership with Curry is built on “long-term brand co-creation,” with a focus on multi-category...

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Curry Brand transitions to independent entity after Under Armour split

Under Armour, Inc. and Stephen Curry announced that they will part ways as Curry Brand transitions into an independent entity, bringing an end to a partnership that has shaped basketball performance product and athlete-led brand building for more than a decade. Under Armour to refocus on core brand strategy As part of the separation, Under...