Italian streetwear brand P448 has promoted Lori Sigismondo to brand president, reporting to Wayne Kulkin, executive chairman of parent company StreetTrend. In this new role, Sigismondo will lead P448's global strategy and execution, focusing on expanding its global retail presence, enhancing digital channels by improving the online shopping...
Feb 13, 2025
Footwear brand portfolio holding company StreetTrend LLC has acquired European based sneaker brand P448. StreetTrend bought the company from Italy-headquartered NoThanks SpA, and will call the new consolidated entity P448 SpA. “Everyone is saying wholesale is dead - wholesale is not dead but it's evolving,” StreetTrend CEO Wayne Kulkin said in a...
Oct 2, 2020
American footwear manufacturer StreetTrend LLC has joined forces with the Italian investment firm Panda srl to acquire a majority stake in the Italian luxury sneaker brand P448. Panda and StreetTrend purchased all of P448’s creative design, manufacturing operations and brand assets. First launched in 2014, P448 is currently sold in Austria,...
Jul 17, 2018
