Superdry & Co news and archive

Kappa joins Superdry & Co.'s brand portfolio in multi-year deal

Superdry & Co has signed a multi-year co-branding agreement with Italian sportswear label Kappa, making it the first sportswear brand to join the British apparel label's expanding portfolio of partner labels. The deal will cover the design, development and distribution of Kappa x Superdry apparel and footwear across the UK and selected European...

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Fashion

Superdry to launch Stan Ray in the UK and Europe

British fashion brand Superdry has acquired the exclusive distribution rights to US heritage workwear brand Stan Ray to launch in the UK and across European markets from spring/summer 2027. The deal bolsters Superdry’s growing stable of brands, which includes Bench that was relaunched to a new generation in March 2026, as part of its ongoing...

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Business

Superdry plots Argentina launch with new franchisee

British fashion retailer Superdry is plotting an expansion into Argentina through a new franchise partnership with Tango Fabric. The company confirmed the launch of a dedicated regional e-commerce platform for the market, and said it was planning to open five stores in the capital, Buenos Aires. The first, a flagship site, is targeted to open...

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Superdry returns to profit with a preppy look and brand elevation: A chat with CEO Julian Dunkerton

Superdry is rewriting its story. Just a year after posting losses, the UK-based fashion label has bounced back into profitability, reporting an adjusted pre-tax profit of 33.8 million pounds for 2025. The result marks the successful start to a sweeping transformation plan, including a court-approved restructuring and a decisive exit from...