Sustainable Fashion news and archive

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

Fashion

British brand Rapanui uses recycled cotton from own Remill T2T factory

Just in time for Black Friday and Cyber Monday, which now mark an entire week of discounts, British circular clothing brand Rapanui is offering a reminder that there is another way. Collections can be made from recovered cotton fibres, thus avoiding contributing to the growing mountain of textile waste. Eighty percent of all Black Friday...

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Background|Interview

Changemakers in fashion (part 6): Dr. Natascha van der Velden on what progress looks like

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode 6: Dr. ir. Natascha van der Velden, an...

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Fashion

Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests

Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...

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Business

Kidswear brand Roarsome secures investment to drive growth

Sustainable outdoor kidswear brand Roarsome has secured 1.5 million pounds of new investment led by Sustainable Wealth Group to support its next phase of growth. In a statement, the kidswear brand, which offers snow suits, coats, swimwear, and sportswear made entirely from recycled plastic bottles (using suppliers like Repreve and FENC TopGreen,...

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Business

Marks & Spencer launches renewable energy programme across supply chain

British department store Marks & Spencer has launched a new programme aimed at accelerating the adoption of renewable electricity across its fashion supply chain. Dubbed Re:Spark, the scheme, developed in partnership with Schneider Electric, builds on a wider mission of the retailer to achieve net-zero emissions throughout its value chain by...

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Fashion

Haelixa and New Focus Textiles deliver forensic proof of recycled cotton

In what could be a turning point for transparency in the recycled materials market, Swiss traceability firm Haelixa has teamed up with New Focus Textiles to embed forensic-level proof of recycled cotton across the latter’s textile-to-textile (T2T) operations. The move reflects a growing recognition in fashion: recycled claims are only as strong...

News

New SCAD report finds resale reshapes fashion's future

A new report from SCADask, “Style in Motion: The Evolution of Resale and Retail,” reveals that secondhand fashion has moved from niche to mainstream, becoming one of the most influential forces in today’s retail landscape. SCADask is the research initiative of the Savannah College of Art and Design (SCAD), a leading global university in art,...

Retail

Marks & Spencer becomes first UK brand to join Circulose as scaling partner

British department store Marks & Spencer has become the first UK Scaling Partner of Circulose, a deal that will see the retailer integrate the firm’s next-generation material into select products. The partnership builds on efforts by Marks & Spencer to reduce its reliance on virgin fibres and accelerate its implementation of circular design...

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Business

Cost of inaction grows for your brand every year, warns Kantar in its latest sustainability report

For years, sustainability has been the most repeated mantra in the fashion industry. Most of the time, however, this discourse has remained superficial. It has consisted of vague promises, green campaigns and commitments without clear metrics. Today, there is no longer any room for ambiguity. Sustainability has become a matter of business...

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Fashion

What 'thinking sustainably' means at Lagos Fashion Week

Lagos - Four days before the Éki kéré show at Lagos Fashion Week, sewing machines were still whirring in the workshop of this popular Nigerian brand. The studio is located in the heart of the cultural and economic capital of Africa's most populous country. On that day, brand founder Abasiekeme Ukanireh gathered models and seamstresses for the...

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Business

How can brands and retailers navigate EU textile and garment regulations?

In the European Union, a person consumes on average 19 kilograms of textiles per year according to the European Environment Agency (EEA). Of those, 8 kilograms are clothing, 7 kilograms are household textiles and 4 kilograms are shoes. “Nineteen kilograms basically compare to what can fit in a large travel suitcase,” compared EEA expert on...