Sustainable Fashion news and archive

Circulose partners with Birla Cellulose for advancement of circular textiles

Swedish recycling textile pulp manufacturer Circulose has entered into a strategic partnership with Birla Cellulose, a sustainable viscose fiber manufacturer, to help accelerate textile recycling through enhanced brand collaborations and access to end-to-end solutions across the value chain. Under the new partnership, Circulose will supply Birla...

Fashion

Ebay is named the newest member of the American Circular Textiles (AMCRIC)

E-commerce platform Ebay is the newest member of the American Circular Textiles (AMCIRC), a coalition of over 30 brands, resellers, recyclers, manufacturers, and other stakeholders that are working together to advance more scalable solutions for textile circularity. The announcement comes as Ebay marks thirty years of recommerce, with the online...

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Business

Future Snoops: “AI can become one of the most powerful sustainability tools we have”

“The future isn’t predetermined. The impact of AI depends entirely on how we choose to use it. If we’re intentional, if we design responsibly and act with purpose, AI can become one of the most powerful drivers of sustainability in the decade ahead,” said Emma Grace Bailey, director of sustainability at Future Snoops (FS), during the trend...

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Business|Opinion

What sustainability and circularity experts predict for fashion in 2026

With 2026 fast approaching, FashionUnited asks six sustainability and circularity experts what fashion and retail should expect next. Fashion in 2026: Sustainability and circular experts on what’s coming next 1. Tiina Nyman, founder at Circular Fashion News Resale continues to drive the strongest momentum in circular fashion. The number of...

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Business|Opinion

What AI experts and enthusiasts expect for fashion and retail in 2026

2026 is approaching fast. FashionUnited asks six AI experts what they expect from artificial intelligence in fashion and retail: 2026 AI Predictions for Fashion and Retail: FashionUnited’s Expert Outlook 1. Carmen Martínez Ferrer, senior data analyst at Farfetch and founder of @thedatafashionbrief As Senior Data Analyst at luxury webshop...

Fashion

Lacoste, Nike and Superdry ads get banned in the UK for ‘misleading’ environmental claims

The UK’s Advertising Standards Authority (ASA) has banned ads by Lacoste, Nike and Superdry for including potentially misleading environmental claims. The advertising watchdog said the rulings formed part of a wider investigation addressing environmental claims in the retail fashion sector. For Lacoste, the ad in question was a Google promotion...

Fashion

British brand Rapanui uses recycled cotton from own Remill T2T factory

Just in time for Black Friday and Cyber Monday, which now mark an entire week of discounts, British circular clothing brand Rapanui is offering a reminder that there is another way. Collections can be made from recovered cotton fibres, thus avoiding contributing to the growing mountain of textile waste. Eighty percent of all Black Friday...

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Background|Interview

Changemakers in fashion (part 6): Dr. Natascha van der Velden on what progress looks like

There are countless sustainability initiatives, but who in the fashion industry is truly driving the transition, whether their efforts are visible to the public or not? We interview changemakers, consultants, sustainability experts and activists in fashion. What can we learn from their work? In episode 6: Dr. ir. Natascha van der Velden, an...

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Fashion

Canopy adds eight new fashion partners as industry pressure mounts to protect ancient forests

Environmental non-profit Canopy has expanded its fashion-sector coalition, adding eight companies to its Pack4Good and CanopyStyle initiatives in a move that underscores the industry’s accelerating pivot toward forest-free materials. Marc O’Polo, Victoria’s Secret & Co., Akyn, Mint Velvet, Spell, OUTnABOUT, DÔEN and ICICLE have all signed on to...

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Business

Kidswear brand Roarsome secures investment to drive growth

Sustainable outdoor kidswear brand Roarsome has secured 1.5 million pounds of new investment led by Sustainable Wealth Group to support its next phase of growth. In a statement, the kidswear brand, which offers snow suits, coats, swimwear, and sportswear made entirely from recycled plastic bottles (using suppliers like Repreve and FENC TopGreen,...

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Business

Marks & Spencer launches renewable energy programme across supply chain

British department store Marks & Spencer has launched a new programme aimed at accelerating the adoption of renewable electricity across its fashion supply chain. Dubbed Re:Spark, the scheme, developed in partnership with Schneider Electric, builds on a wider mission of the retailer to achieve net-zero emissions throughout its value chain by...

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Fashion

Haelixa and New Focus Textiles deliver forensic proof of recycled cotton

In what could be a turning point for transparency in the recycled materials market, Swiss traceability firm Haelixa has teamed up with New Focus Textiles to embed forensic-level proof of recycled cotton across the latter’s textile-to-textile (T2T) operations. The move reflects a growing recognition in fashion: recycled claims are only as strong...