SVP Worldwide news and archive

SVP Worldwide partners with Dyno to enhance distribution of sewing accessories in North America

SVP Worldwide, the largest consumer sewing machine company in the world and owner of brands like Singer, Viking, and Husqvarna, has entered into a strategic partnership with Dyno LLC, producer of sewing notions and accessories, for the distribution of sewing accessories across North America. As of July 1, 2025, Dyno has extended its long-term...

Fashion

Supreme teams up with Singer to launch “coolest” sewing machine

With pre-loved and second-hand clothing growing in popularity, SVP Worldwide, the world’s largest consumer sewing machine company, is looking to tap into a whole new generation of home sewers with a collaboration between its Singer brand and streetwear label Supreme. SVP Worldwide describes the Singer x Supreme collaboration as the “coolest...