Swarovski news and archive

Swarovski reports revenue of 1.97 billion euros for fiscal year 2025

Swiss-Austrian crystal group Swarovski has announced its financial results for the fiscal year ending December 31, 2025, reporting a year of broad-based progress and improved profitability. The family-owned business delivered 6 percent organic growth compared to the previous year, reaching 1.97 billion euros (2.26 billion dollars) in revenue....

FashionPress Release

Swarovski presents second capsule collection with Ariana Grande

Swarovski unveils its second creative collaboration with pop icon and Global Brand Ambassador Ariana Grande. Co-created by Ariana Grande and Swarovski Global Creative Director Giovanna Engelbert, the new Ariana Grande x Swarovski Capsule collection is an ode to nature and its inspiration for self-expression. Set in the fantasy world of Ariana’s...

FashionPress Release

Iris Law, Guillaume Diop and Fran Drescher Shine at Vienna Opera Ball

The Swarovski Tiara illuminated the Vienna Opera Ball, one of the most prestigious, historic cultural events in the Austrian social calendar. Last night, friends of the House enjoyed a gala dinner at Vienna’s historic Hotel Sacher before participating at the ball together with CEO Alexis Nasard and Creative Director of the House, Giovanna...

FashionPress Release

Disney and Swarovski Unveil New Beauty and the Beast Figurines

Disney and Swarovski continue their longstanding collaboration with the new Disney Beauty and the Beast home collection. This charming set of crystalized figurines celebrates 35 years of Disney’s enchanting tale. Widely regarded as one of Disney’s most acclaimed animated classics, Beauty and the Beast became the first animated feature ever...

FashionPress Release

Swarovski unveils 2026 Valentine’s Day collection ‘Charming Love’

Swarovski unveils Charming Love, a bold and joyful new collection for Valentine’s Day debuting all‑new Swarovski Charms. Brought to life in a brand campaign fronted by Global Brand Ambassador Ariana Grande, each design encourages love to be worn, shared, and celebrated. Designed by Swarovski Creative Director Giovanna Engelbert, the Valentine’s...

FashionPress Release

Swarovski Announces Exclusive Partnership with RAYE for Her 2026 Global Tour

Swarovski is proud to announce an exclusive partnership with award-winning singer-songwriter RAYE for her highly anticipated 2026 Global Tour, “This Tour May Contain New Music.” Spanning the UK, Europe, and North America, the tour is set to include a total of 51 performances from January 22 to May 20, 2026. As part of this collaboration, RAYE...

FashionPress Release

Swarovski Lights Up Paris as Exclusive Sponsor of the Champs-Elysées Illuminations

Celebrating 130 Years of Joy, Swarovski is set to light the most famous avenue in Paris as the exclusive sponsor of the Champs-Élysées Illuminations. In partnership with the City of Paris and the Champs-Élysées Committee, the Illuminations will shine from November 16, 2025 to January 4, 2026. The opening ceremony was attended by Léa Seydoux,...

Member

Business

Jeweller Swarovski to cut 400 jobs

At least 400 of a 2,200-strong workforce are set to leave Austrian crystal manufacturer Swarovski at the beginning of 2026, the Tyrol Chamber of Labour (AKT) announced on Thursday. According to the Austrian employee representative body, the number could rise to 500 “if the majority of the remaining workforce does not agree to a reduction in...

FashionPress Release

SWAROVSKI celebrates 130 years of joy with signature Erewhon bag and juice

Part of the Austrian House’s 130th anniversary celebrations and timed to coincide with the arrival of its Masters of Light - Hollywood exhibition in Los Angeles, the collaboration will see the launch of two limited-edition items: a bespoke juice and a crystallized tote bag. The first-ever Swarovski | Erewhon juice, Lemon 130, is a carefully...

FashionPress Release

Celebrating 130 years of Joy with Swarovski Creators Lab Collaborations

Swarovski Creators Lab was launched in 2021 as a catalyst for creativity – a space dedicated to discovery, technology, and curiosity – where diverse objects could be reimagined through the transformative power of crystals. Each Swarovski Creators Lab collaboration pays homage to Swarovski’s rich heritage and savoir-faire, while pushing the...

FashionPress Release

Swarovski brings crystal artistry to the Off-White™ runway

Swarovski has collaborated with Off-White™ for New York Fashion Week, bringing its crystal savoir-faire to the brand’s SS26 ready-to-wear collection. Tailored silhouettes, layered textures, and expressive embellishment define the collection, with Swarovski Crystals masterfully applied on outerwear, denim, and accessories. From cropped bombers...

FashionPress Release

Swarovski unveils new Vienna Collection to mark 130 years of joy

To honor the Austrian House’s 130 years of creativity, innovation, and mastery of light, Swarovski Global Creative Director Giovanna Engelbert has designed the Vienna Collection taking inspiration from the timeless elegance and grace of the emblematic Swarovski Swan. The limited-edition collection is named after the city of Vienna, where...