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swimwear news and archive

Fashion

Michael Costello launches debut swimwear collection

Luxury designer Michael Costello has launched a debut 14-style swimwear collection as an expansion to his exclusive line with Revolve. Michael Costello, known for his sexy designs on the red carpet, as worn by the likes of Beyoncé and Jennifer Lopez, has brought that sexy aesthetic to his swimwear collection featuring sheer cover-ups,...

Jul 16, 2020

Fashion

COS Swimwear Edit

COS SWIMWEAR EDIT The COS swimwear collection features a range of timeless pieces that last beyond the season, utilising recycled fabrics such as Nylon which uses less energy and fewer chemicals than conventional nylon. Colourways include ice blue, orange and forest green. Available at cosstores.com/

May 20, 2020

Fashion

Frankies Bikinis launches terry cloth swim and ready-to-wear capsule collection

Over the past few months, American swimwear brand Frankies Bikinis has been launching small capsule collections, which each focus on unique details or fabrics. The brand launched its first-ever apparel collection made with a selection of cashmere staples. More recently, the label introduced its eyelet collection—and on top of its swimwear and...

Apr 7, 2020

Fashion

Maisonette introduces new swim collection with Agua Bendita

Maisonette, the premier online shopping destination for children’s apparel is adding a new brand to its swimwear offerings: Agua Bendita. Made exclusively for the retailer’s Mommy and Me collection, the capsule collection features handmade swimwear featuring bright and vibrant printed dresses for women and children. Combining the expertise of...

Feb 21, 2020

Fashion

Aerie introduces first-ever eco-friendly swimwear collection

American lingerie, swimwear, and loungewear brand Aerie has built its brand on challenging the industry while showcasing authenticity, taking on issues such as body positivity. Now, after hearing the concerns and conversations of its customers, the brand is moving into the environmental movement. The brand announced today that it has partnered...

Feb 7, 2020

Fashion

Swimwear brand Ookioh launches into wholesale with Urban Outfitters

Los Angeles-based brand Ookioh is launching into wholesale with Urban Outfitters. According to an announcement from the brand, the sustainable swimwear brand—which has been working off of the direct-to-consumer business model until now—felt that this partnership, which will make the brand available in brick-and-mortar stores, felt like a natural...

Jan 8, 2020

Video

Nike launches modest fashion swimwear with 'Nike Victory Swim'

The Nike Victory Swim collection has been developed so that athletes have all the freedom of movement they have with other swimsuits, but the body remains covered. The collection consists of the Full-Coverage Swimsuit, Swim Hijab, Swim Tunic top and Swim leggings, according to the press release. The inspiration for the collection came from the...

Dec 11, 2019

Retail

Hawaiian swimwear brand Acacia opens first retail location on Maui

Swimwear label Acacia—which has been digitally native since 2008 until now—has opened up its first brick-and-mortar location in Paia, Maui in Hawaii. According to an announcement from the brand, the location for the brand’s store is not only owner and designer Naomi Newirth’s hometown, but also where Acacia initially launched. The intimate shop,...

Nov 20, 2019

Fashion

Puma launches first swim collection since 2016

Sportswear brand Puma is returning to the pool in 2020 with its first swimwear collection since 2016. The swimwear range will be available for both men and women and will cater for the “committed hobby athlete and those who just want to look their best by the water,” explained Puma. Launching in February 2020, the collection will include...

Oct 14, 2019

Management

La Vie en Rose enters China with store opening and Tmall launch

La Vie en Rose has announced it is expanding to China as it moves forward with ambitious plans to double its size and profitability by 2022. The Canadian speciality lingerie and swimwear retailer is opening its first sale point in China, in Guangzhou's PO Park shopping mall, scheduled for 30 August, with plans to open several physical locations...

Aug 16, 2019

Fashion

Lounge showcases debut swimwear collection

British underwear and apparel brand Lounge debut their first-ever swimwear collection as part of Miami Swim Week’s Art Hearts Fashion showcase. As one of the few British swimwear brands at the annual swimwear trade show, Lounge highlighted inclusivity on the catwalk featuring emerging models through to Instagram famous names including the likes...

Jul 18, 2019

Fashion

Badgley Mischka launches new swim collections at Miami Swim Week

Badgley Mischka debuted its latest swimwear collection at Miami Swim Week this weekend. Highlighting the same timeless glamour seen in its apparel lines, the new collection of men's and women's swim pieces features elegant design with classic silhouettes. "The collection adds a unique offering to the current swim market and reflects Mark Badgley...

Jul 15, 2019