Swimwear news and archive

Etam unveils swimwear collaboration with Nensi Dojaka

French lingerie brand Etam has unveiled a limited-edition swimwear collection designed by London-based, LVMH Prize-winning designer Nensi Dojaka, which will be available in France, the US, and Mexico, from April 14. Dojaka, known for her minimalistic and sensual aesthetic, has “elevated swimwear into couture territory,” explains Etam in the...

Fashion |In Pictures

Rosie Huntington-Whiteley collaborates with ViX Paula Hermanny

Luxury Brazilian swimwear and resort wear brand ViX Paula Hermanny has announced British model and entrepreneur Rosie Huntington-Whiteley as its new designer and global ambassador. Described by Huntington-Whiteley as an “incredibly personal” collaboration, the model has co-designed three collections with Paula Hermanny featuring swim and...

Fashion Partner Content

Barts SS26: Strategic Expansion into "Slow Fashion" Beachwear

For the Spring Summer 2026 season, Barts Amsterdam is strategically positioning its Slow Sunday Beach Club collection to meet the growing market demand for a blend of functional comfort and sporty elegance. This collection marks a deliberate shift toward a more refined beach aesthetic, aiming to capture the mid-to-premium segment through a...

Retail

LSpace opens its first pop-up store in Miami

Women’s swimwear and resortwear brand LSpace has opened its first retail location outside of California in Miami Beach, Florida. Located on Collins Avenue, the opening of the 1,300 square foot pop-up store coincides with the upcoming spring break period, as well as Miami Swim Week, as LSpace aims to position itself in the center of the swim and...

Featured

Fairs|Interview

Exploring Wonderland: The journey of UK lingerie trade fair founders

Lingerie is a lucrative sector in the UK. According to Grand View Horizon, the market reported a revenue of 4.5 billion dollars in 2024, and is expected to reach eight billion dollars by 2033. Despite its prevalence, regional trade representation for the category has been fairly scarce – reflecting a gap in the market the founders of Wonderland...

Featured

Fairs

Mare di Moda 2025: Beachwear as a laboratory for textile innovation

In Cannes, Mare di Moda confirms that trade fairs are no longer passive venues simply attracting onlookers, but dynamic platforms for action. Here, beachwear is driving an industrial transformation where technology, sustainability and design converge. What is the purpose of trade fairs today? Conversations in the corridors of Mare di Moda 2025...

Retail

Seafolly to open debut US flagship store in Corona Del Mar, California

Australian swimwear brand Seafolly is set to open its first-ever flagship store in the United States as part of its retail expansion. Slated to open on August 7 in Corona Del Mar, California, the opening comes as Seafolly continues to invest in strengthening its brick-and-mortar footprint. Located at 932 Avocado Avenue, the brand selected this...

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Business

Swimwear market rides a wave of growth in 2025

The global luxury swimwear market is experiencing notable growth this year, driven by renewed consumer interest in holiday attire. According to exclusive data from the Joor platform, sales increased by 14 percent in the first half of 2025. This performance is explained by a 4 percent rise in volumes sold and a 15 percent increase in the weighted...

Fashion |In Pictures

Adidas launches swimwear collection with Tom Daley

German sportswear brand Adidas has launched a knitting-inspired swimwear collection in collaboration with British champion diver and long-term partner Tom Daley. The four-piece swimwear collection blends Daley’s “bold and confident personal style with his passion for knitting,” and features an adjustable thin-strapped swimsuit, two-piece bikini,...

Fashion |In Pictures

Zandra Rhodes unveils swimwear collaboration with Oceanus

Legendary textile and fashion designer Zandra Rhodes, known for her bright prints, has unveiled a new collection in collaboration with luxury swim and resortwear brand Oceanus, which makes its pieces from recycled materials. Rhodes worked closely with Hannah Attalah, founder of Oceanus on the high summer 2025 collection, which reimagines three...

Fairs

Paraiso Miami Swim Week generates over 75 million USD in economic impact

Paraiso Miami Swim Week, one of the leading organisers of Miami Swim Week, reportedly generated over 75 million US dollars at its 21st season. Taking place from May 28 to June 1, the event included more than 100 runway shows and 20 satellite events, attracting hundreds of buyers and editors from across the globe. In total, Paraiso Miami Swim...

Fairs

La Plage Riviera: a new trade show for swimwear launches in Nice, France

Nice - In a groundbreaking move, My Fashion Agent, the company behind La Plage Miami and La Plage Los Angeles, is launching a new trade show, La Plage Riviera. It will be held from August 30 to September 1, 2025, on the French Riviera, in Nice, at number 12 on the iconic Promenade des Anglais, near the airport. La Plage Riviera has adopted a...