t-commerce news and archive

H&M launches t-commerce ad with David Beckham

The David Beckham for H&M collection will continue this season, despite Beckham hinting it may be time to hang up his (under)pants. H&M this week released it will launch a t-commerce campaign of the Beckham collection during America's Super Bowl. The Swedish high street chain stated it will be the first enabled t-commerce campaign to allow...