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Gamification software for fashion retailers: How and why it works

From Gucci to Nike, fashion brands around the world have been turning to gamification to improve their customers’ shopping experience. So, what exactly is gamification? It can be as simple as awarding points for purchases or as involved as creating different rewards for specific customer behavior. The guiding principle is the same: gamification...

RetailPartner Content

From acquisition to retention: 30 best promotion campaign ideas for fashion retailers

Fashion and apparel brands are facing increased costs to attract customers and adjusting to changes in how people spend their money. In the shadows of inflation, climate concerns, and geopolitical instability, 36% of European consumers have been tightening their financial belts on non-essential items. For the fashion industry, this underscores...