TechStyle news and archive

Nina Furham named chief merchant officer of JustFab and ShoeDazzle

TechStyle Fashion Group has announced the appointment of Nina Furham to the role of chief merchant for JustFab and ShoeDazzle. She will be based out of the company's global headquarters in El Segundo, California. Fuhrman will oversee design and product strategy for all merchandising categories across the two brands TechStyle’s JustFab and...

People

TechStyle Fashion Group appoints former Facebook exec as CMO

Daria Burke, formerly the leader of fashion and retail advertising partnerships for Facebook, has been snagged by TechStyle Fashion Group, the global retail company that owns Fabletics, Savage X Fenty, JustFab, ShoeDazzle and FabKids. Burke will serve as chief marketing officer of fast-growing apparel, footwear and accessories label JustFab. She...

Management

TechStyle leverages Google’s machine learning to cut customer acquisition costs by 25 percent

New York - Laura Joukovski, the Chief Media Officer (CMO) running the data-driven, in-house media team at TechStyle Fashion Group, has implemented a test-and-learn culture across the portfolio of brands. In an interview with Forbes earlier this year Joukovski explained that they “believe a brand is built on advertising, experience with the...

Business

TechStyle Fashion Group exceeds five million active members

TechStyle Fashion Group, the brand-building platform operating popular brands including JustFab, Fabletics, Savage X Fenty, FabKids and ShoeDazzle, has announced that its global VIP membership has exceeded five million active members, making it one of the largest membership-based fashion companies in the world. The milestone caps a momentous...

Management

Fabletics strengthens leadership team

Global active-lifestyle brand Fabletics, co-founded by actress Kate Hudson, has announced new additions to its leadership team, to assist it in its plans to enhance its collection, increase its retail footprint and expand globally as part of its strategic growth initiative following its fifth anniversary. Joining Hudson’s Fabletics is former...