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BrandAlley snaps up majority stake in The Edit LDN

Off-price e-tailer BrandAlley has acquired a majority stake in The Edit LDN as the sneaker resale platform descends into what its founder has dubbed “phase 2.0”. The move, initially reported on by WWD and later confirmed by The Edit LDN’s Moses Rashid, will see the sneaker platform undergo a formal restructuring while operating under BrandAlley’...

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Business |Interview Featured

How The Edit LDN plans to take over the world of sneakers, resale and NFTs

Sneaker and apparel collectible culture has naturally intertwined with the world of non-fungible tokens (NFTs) and circular resale models, bringing together already sizable groups into one enlarged like-minded community. It is this vast community that online marketplace The Edit LDN is hoping to continue building on, as it looks to spread its...

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