the great news and archive

The Great. expands retail footprint

Multi-category fashion brand The Great., founded in 2015 by designers Emily Current and Meritt Elliott, has opened a new store on Abbot Kinney Blvd. in Venice, California. The brand plans to rapidly scale its brick-and-mortar presence by adding more than 15 new store locations to its portfolio by the end of 2023, first within the Los Angeles...

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Fashion

Pottery Barn collaborates with fashion designers Emily Current & Meritt Elliott

Pottery Barn has unveiled a collection of textiles inspired by ready-to-wear. The home furnishings brand has employed fashion designers Emily Current and Meritt Elliott to design a line of mix-and-match textiles inspired by their own ready-to-wear collection. The LA-based fashion design duo launched the ready-to-wear business, The Great, in...