The New Originals news and archive

Tribute to a culture - The New Originals unveils SS '25 collection

The overarching theme of the collection is soundsystem culture, with music, artistry, diaspora, and community as the common thread throughout the editorial campaigns. The collection is highlighted through this lens by incorporating interesting artists and various music-related elements and expressions. This collection highlights denim and...

FashionPress Release

The New Originals: FW21 Collection

Our collection of FW21 is all about music theory. A theme depicting the creative direction of this collection. Taking notes from the rich history of jazz music as well as the theoretical grounds of music. Accompanying our new collection is the fictional narrative of the TNO jazz club; A rowdy, steamy and music-filled night—a celebration of our...

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Fashion

Black-owned Amsterdam labels collaborate to launch charity T-shirt

Seven Black-owned Amsterdam brands, Daily Paper, Filling Pieces, Olaf Hussein, Patta, Smib, The New Originals and Hosselaer, have united to take a stand against racism with a charity T-shirt. The ‘In Unity, There Is Strength’ T-shirt features artwork made by Amsterdam-based artist Farida Sedoc called No Justice No Peace. The Amsterdam artist was...