The North Face news and archive

The North Face deepens New York presence with new Fifth Avenue flagship

The North Face opens new flagship on Fifth Avenue, New York City

Outdoor brand The North Face has opened its newest flagship store at 511 Fifth Avenue in Manhattan, New York City. The flagship store spans 21,000 square feet across two floors and sees the brand make its biggest investment in retail to date. Introducing a new store concept that looks to elevate the traditional shopping experience into a journey...

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Business

VF Corporation exceeds expectations in second quarter

US apparel group VF Corporation exceeded market expectations in the second quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in sales and profit. This was revealed in the latest results, which the company presented on Tuesday. CEO Bracken Darrell was pleased...

Fashion

The North Face unveils collaboration with Cecilie Bahnsen during Paris fashion week

The North Face has unveiled a collaboration with Cecilie Bahnsen, presented during the designer's spring/summer 2026 show in Paris. The brand creates luxury clothing, shoes, bags and accessories for everyday wear. This new chapter in the partnership between the two brands introduces a lighter, more modular and fluid approach to technical...

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Business

VF Corporation surpasses expectations in Q1

US clothing group VF Corporation exceeded its own expectations in the first quarter (Q1) of the 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland reported on Wednesday that it had stabilised revenue and significantly reduced its losses. In the opening quarter, which ended in June, group revenue from...

Retail

69 percent of US consumers still willing to give up data for a better retail experience

Following recent data breaches at Adidas, Dior, and The North Face, consumers are trusting fashion brands less and less when it comes to their personal details. However, a new study, The Trust in CX, by Press Ganey Forsta, has found that the large majority of US consumers are still open and willing to share their data if it would offer them a...

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Business

The North Face and Cartier join growing list of cyber attack targets

Sports brand The North Face and jewellery label Cartier are said to have become the latest fashion retailers to face cyber attacks. According to the BBC, North Face had contacted some customers revealing that it had discovered a “small-scale” attack in April. Hackers were reported to have targeted the brand through “credential stuffing”, a...

Fashion

North Face enhances UK repair services with Prolong partnership

Outdoor brand The North Face is partnering with aftersales technology firm Prolong to scale its product repair services across the UK. This initiative, in collaboration with their existing care and repair provider ACS Clothing Ltd, focuses on creating a more digital and customer-friendly post-purchase experience. The new system aims to simplify...

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Business

VF Corporation's turnaround: Lower costs offset sales decline

The US apparel group VF Corporation experienced a decline in turnover in the 2024/25 financial year. At the same time, the parent company of brands such as The North Face, Vans and Timberland was able to significantly reduce its loss thanks to extensive cost-cutting measures. This is according to current results presented by the company on...

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Business

Despite positive Q3, VF's Q4 outlook and dividend cut raise concerns

VF Corporation’s third quarter revenue was 2.8 billion dollars, up 2 percent driven by contributions from growth across regions with global strength at The North Face and Timberland brands, while Vans showcased a sequential improvement. The financial results for its third quarter fiscal 2025 ended December 28, 2024, were published today. VF’s...

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Fashion

Fashion’s new peak? The North Face x Skims launch collab collection

A collaboration merging technical legacy of outdoor performancewear with the cultural cachet of celebrity-led fashion, The North Face and Skims have unveiled a collaboration designed to transition from ski slopes to après-ski lounges. The collection reimagines archival designs from The North Face, applying Skims’ signature form-fitting...

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Retail

Wrap up warm: How outerwear pop-ups are cocooning us in comfort and creativity

Outerwear brands have been turning up the heat recently with physical activations that transform shopping into an immersive sensory journey. These aren’t your average spots to try on jackets; they’re thoughtfully designed spaces where texture, storytelling, and emotion come to life. From Burberry’s tribute to British parks to The North Face’s...