The North Face news and archive

Inside The North Face’s Retail Evolution

Visual Merchandising often lives somewhere between strategy and reality. Between headquarters and the field. Between intention and execution. At The North Face, that balance is part of everyday life. Based at the Stabio headquarters, Sofia Mincuzzi, Visual Merchandising Coordinator, works at the heart of this connection. From coordinating retail...

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The North Face and Timberland drive VF Corporation's Q3 growth

US apparel group VF Corporation has once again exceeded expectations in the third quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in revenue and profit, according to the latest results presented by the company on Wednesday. In the three months to December...

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VF Corp’s UK and Ireland arm faces job losses as yearly profit slips

US fashion group VF Corporation has cut almost 100 jobs across its UK and Ireland business as turnover and profit slipped over the year to March 31, 2025. According to a filing with the UK’s Companies House, the company’s Northern European division saw its employee numbers drop from 709 in the year prior to 623. FashionUnited has contacted VF...

Fashion |In Pictures

Skims introduces kidswear with The North Face

Skims, the shapewear, underwear and swimwear brand co-founded by Kim Kardashian and Jens Grede, has expanded its collaboration with outdoor brand The North Face to include its first-ever kidswear assortment. The debut of The North Face x Skims limited-edition winter collection last year saw most of its pieces selling out within 20 minutes, and...

Retail

The North Face deepens New York presence with new Fifth Avenue flagship

The North Face opens new flagship on Fifth Avenue, New York City

Retail

The North Face opens new flagship on Fifth Avenue, New York City

Outdoor brand The North Face has opened its newest flagship store at 511 Fifth Avenue in Manhattan, New York City. The flagship store spans 21,000 square feet across two floors and sees the brand make its biggest investment in retail to date. Introducing a new store concept that looks to elevate the traditional shopping experience into a journey...

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VF Corporation exceeds expectations in second quarter

US apparel group VF Corporation exceeded market expectations in the second quarter of its 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland achieved surprising growth in sales and profit. This was revealed in the latest results, which the company presented on Tuesday. CEO Bracken Darrell was pleased...

Fashion

The North Face unveils collaboration with Cecilie Bahnsen during Paris fashion week

The North Face has unveiled a collaboration with Cecilie Bahnsen, presented during the designer's spring/summer 2026 show in Paris. The brand creates luxury clothing, shoes, bags and accessories for everyday wear. This new chapter in the partnership between the two brands introduces a lighter, more modular and fluid approach to technical...

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VF Corporation surpasses expectations in Q1

US clothing group VF Corporation exceeded its own expectations in the first quarter (Q1) of the 2025/26 financial year. The parent company of brands such as The North Face, Vans and Timberland reported on Wednesday that it had stabilised revenue and significantly reduced its losses. In the opening quarter, which ended in June, group revenue from...

Retail

69 percent of US consumers still willing to give up data for a better retail experience

Following recent data breaches at Adidas, Dior, and The North Face, consumers are trusting fashion brands less and less when it comes to their personal details. However, a new study, The Trust in CX, by Press Ganey Forsta, has found that the large majority of US consumers are still open and willing to share their data if it would offer them a...

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The North Face and Cartier join growing list of cyber attack targets

Sports brand The North Face and jewellery label Cartier are said to have become the latest fashion retailers to face cyber attacks. According to the BBC, North Face had contacted some customers revealing that it had discovered a “small-scale” attack in April. Hackers were reported to have targeted the brand through “credential stuffing”, a...

Fashion

North Face enhances UK repair services with Prolong partnership

Outdoor brand The North Face is partnering with aftersales technology firm Prolong to scale its product repair services across the UK. This initiative, in collaboration with their existing care and repair provider ACS Clothing Ltd, focuses on creating a more digital and customer-friendly post-purchase experience. The new system aims to simplify...