THEORY news and archive

Theory names Marco Gentile CEO for Europe and UK

New York brand Theory has announced the appointment of Marco Gentile as its new chief executive officer for Europe and the UK, effective immediately. He joins the company from Chloé, where he previously served as chief commercial officer, overseeing the luxury brand’s global retail and wholesale operations. Prior to this, Gentile held a variety...

NewsFeatured

Peter Do: The career trajectory of Helmut Lang's new creative director

Fashion designer Peter Do, known for his unique aesthetics and innovative designs, has been making waves in the fashion industry since his early days. Born in Vietnam, his passion for fashion led him to the US, where he had the opportunity to pursue his dream to be a designer. Do's journey in fashion began at the Fashion Institute of Technology...

PeopleFeatured

Peter Do appointed creative director Helmut Lang

Helmut Lang, the iconic fashion brand known for its revolutionary designs, has announced the appointment of Peter Do as its creative director. The brand has undergone several transformations and changes in ownership since its founder's departure in 2005. During its prime, Helmut Lang challenged gender norms, rejected excessive ornamentation, and...

Retail |In Pictures Featured

Inside Uniqlo’s Covent Garden store

Uniqlo and Theory, part of Fast Retailing Group, have opened their second joint retail location in the UK within a Grade II-listed former Victoria carriage hall in Covent Garden, London. The openings mark the 17th Uniqlo store in the UK and Theory’s fourth. The unique retail space, previously occupied by luxury department store The Shop at...

Retail |In Pictures Featured

Uniqlo and Theory unveils joint store in London

Fast Retailing Company will open the doors to its first joint retail store featuring Uniqlo and Theory in the same location in the UK and across Europe on April 21. The 20,450 square foot store located at 101-113 Regent Street is being described as Uniqlo’s “most significant store to date” and reinforces the company’s commitment to the UK high...

Business

How Theory is targeting the EU with Modexpress

In recent years, brands and retailers have been dealing with a lot of logistic changes, from being confronted with customs and transportation difficulties due to Brexit, leading to serious delivery delays, to the increased pressures on online shopping due to the pandemic. To assist with its development in Europe, Theory has partnered with...

People

Theory collaborates with Lucas Ossendrijver

Theory has partnered with Lucas Ossendrijver, a Dutch fashion designer known for his activewear-infused hybrid tailoring aesthetic and innovative approach to materials. For Theory, Ossendrijver will design men’s and women’s capsule collections inspired by urban lifestyle codes. His first collections will be unveiled in 2022. After designing...

Fashion

Uniqlo and Theory launch new collaboration for SS21

Global fashion brand Uniqlo, owned by Fast Retailing Co., is set to launch a new collaborative collection for Spring/Summer 2021 with New York-based label Theory, also part of the Fast Retailing brand portfolio. Uniqlo has announced the news on Instagram. Uniqlo and Theory joined forces for the first part of their collaborative collection back...

People

Theory names new European CEO

Theory has appointed Emmanuel Stern their CEO of European business. Stern will officially step into his new role on January 4. Stern succeeds Alessandro Guarise, who left the company this past May. Prior to his appointment at Theory, Stern was co-CEO of The Kooples, which he cofounded in 2009. Stern left The Kooples just last month. As the CEO...

Fashion

Uniqlo and Theory team for capsule collection

Uniqlo has announced its latest collaborative menswear capsule collection, made in partnership with Theory. Both brands are owned by Fast Retailing Group. Launching on August 10, the collaboration will be part of Uniqlo's LifeWear line, lending Theory's signature minimalist and tailored style to the comfort and elevated style of LifeWear. The...

Fashion

Theory launches Theory 2.0 for the young professional

New York-based contemporary label Theory has launched its Theory 2.0 project with a curated capsule collection for the “modern working woman” that has been designed and spearheaded by its “young, forward-thinking members” employees. The capsule collection is described as “versatile and easy-to-wear” and is made up of 32 pieces that have been...

Retail

Onia collaborating with Theory

New York-based swimwear brand Onia is collaborating with high end contemporary label Theory for a capsule collection of swim trunks for men. The limited edition swim trunks, which will be available beginning this month at Theory stores across the globe, include a technologically integrated version of Onia's Charles style. The brand's website...