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Millennials outshop Gen Z on social media

New data from the Retail Technology Show (RTS) shows that Millennials now outshop Gen Z on social media, becoming the fastest-growing demographic for social media purchases. Despite Gen Z often being stereotyped as the TikTok generation, Millennials now outshop their younger consumer counterparts across TikTok, Instagram and Facebook, according...

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Unwrapping in 2025 – Fashion in politics: What to anticipate under Trump's presidency and UK's Labour party

If anything, 2024 was a year in which the world underwent somewhat of a global political evolution, with many countries undergoing elections that will make next year a one rife with change. FashionUnited takes a look at what is on the horizon as the biggest stories of this year continue to unfold into 2025. What is to come under Trump’s return...

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